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Associative search engine

  • US 8,706,713 B2
  • Filed: 12/21/2012
  • Issued: 04/22/2014
  • Est. Priority Date: 02/13/1997
  • Status: Expired due to Term
First Claim
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1. A method of searching for desired information, the method comprising:

  • receiving, from a user having user profile data associated therewith, a search request comprising a search argument;

    providing, to a first search engine, the received search argument for correlation with first contextual information in a database of network related information;

    providing, to a second search engine, the received search argument and the user profile data for correlation with a first advertisement in an advertisement database;

    providing the first contextual information and the first advertisement to the user as a first search result;

    updating the user profile data based on at least one of the first contextual information, the first advertisement, selection of the first advertisement by the user, and non-selection of the first advertisement by the user;

    receiving refinement information comprising a refined search argument from the user;

    providing, to the first search engine, the refined search argument for correlation with second contextual information in the database of network related information;

    providing, to the second search engine, the refined search argument and the updated user profile data for correlation with a second advertisement in the advertisement database; and

    providing the second contextual information and the second advertisement to the user.

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