Structured web advertising
First Claim
1. An advertising method comprising:
- automatically determining content data of a web page by searching the web page, indexing the web page to produce indexed data, and performing a relevancy ranking on the indexed data; and
automatically selecting an advertisement for linking said advertisement to the web page by automatically comparing the ranked indexed data of the web page to content data of a plurality of advertisements and selecting an advertisement based on the comparison for linking to the web page.
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Abstract
A system for selecting a candidate advertisement for linking to a web page based on the content of the web page. The content of the web page may be automatically determined and then compared to content of the candidate advertisement to determine which candidate advertisement to select. The system can be used to implement a structured advertising system for the World Wide Web. Web pages are searched and indexed, producing indexed content data. This indexed content data is then ranked according to relevancy. The ranked content data are compared to content data of advertisements and an advertisement is selected. The advertisement is then copied onto (linked to) the Web page. Other embodiments may be described and claimed.
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Citations
28 Claims
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1. An advertising method comprising:
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automatically determining content data of a web page by searching the web page, indexing the web page to produce indexed data, and performing a relevancy ranking on the indexed data; and automatically selecting an advertisement for linking said advertisement to the web page by automatically comparing the ranked indexed data of the web page to content data of a plurality of advertisements and selecting an advertisement based on the comparison for linking to the web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. An article comprising a storage medium having a plurality of machine accessible instructions, wherein when the instructions are executed by a processor, the instructions provide for determining personalized information about a user, including information obtained from the user'"'"'s computing device;
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determining content data of a web page by searching the web page, indexing the web page to produce indexed data, and performing a relevancy ranking on the indexed data; and selecting an advertisement, based on the personalized information of the user and/or the content data of the web page, for linking said advertisement to the web page by automatically comparing the ranked indexed data of the web page to content data of a plurality of advertisements and selecting an advertisement based on the comparison for linking to the web page. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A computing system comprising:
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a server; a web page; a plurality of advertisements coupled to the server, the server adapted to determine personalized information about a user, including information obtained by electronically analyzing the user'"'"'s computing device; automatically determine content data of a web page by searching the web page, indexing the web page to produce indexed data, and performing a relevancy ranking on the indexed data; and select an advertisement from the plurality of advertisements, based on the personalized information of the user and/or the content data of the web page, for linking said advertisement to the web page by automatically comparing the ranked indexed data of the web page to content data of a plurality of advertisements and selecting an advertisement based on the comparison for linking to the web page. - View Dependent Claims (26, 27, 28)
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Specification