Frameless video system

• US 8,707,179 B2
• Filed: 09/24/2010
• Issued: 04/22/2014
• Est. Priority Date: 09/25/2009
• Status: Active Grant

• Current Assignee: Avazap, Inc.
• Original Assignee: Avazap, Inc.
• Inventors: Varela, William A., Bendrick, John
• Primary Examiner(s): Barry, Lance L
• Application Number:
  US12/890,423
• Publication Number:
  US 20110078305A1
• Time in Patent Office: 1,306 Days
• Field of Search: 715/764, 715/706
• US Class Current: 715/706
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

A frameless audio/video object (FAVO) that provides information to a user. In one embodiment, the FAVO is interactive, such as having hotspots for allowing a user to select more features or information. The information may be advertising. The user can select a desirable FAVO, such as a favorite celebrity.

Claims

1. A system comprising:

a client module for displaying a frameless object on a user computing device, said frameless object having a non-rectangular border matching the boundaries of the frameless object;

wherein said frameless object persists at least independent of any particular web page on a website;

a reporting tool for tracking appearances of said frameless object; and

said reporting tool reporting the tracked appearances of said frameless object;

wherein said frameless object includes at least one hotspot where a user can click to interact;

wherein said frameless object further includes a plurality of hotspots, with each hotspot providing an interaction on a different subject.

2. A system comprising:

a client module for displaying a frameless object on a user computing device, said frameless object having a non-rectangular border matching the boundaries of the frameless object;

wherein said frameless object persists at least independent of any particular web page on a website;

a reporting tool for tracking appearances of said frameless object; and

said reporting tool reporting the tracked appearances of said frameless object;

further comprising server module configured to track the status of message delivered to said user through said interaction using an ID unique to said user;

wherein said server module is further configured to send targeted messages based on said users health profile; and

wherein said server module is further configured to track metrics of said targeted messages.

3. A system comprising:

a client module for displaying a frameless object on a user computing device, said frameless object having a non-rectangular border matching the boundaries of the frameless object;

wherein said frameless object persists at least independent of any particular web page on a website;

a reporting tool for tracking appearances of said frameless object; and

said reporting tool reporting the tracked appearances of said frameless object;

wherein said system is configured to limit the display of ads on a website when the user is detected to have the frameless object.

4. A system comprising:

a client module for displaying a frameless video object on a user computing device, said frameless video object having a non-rectangular border matching the boundaries of the frameless object;

said frameless object appearing and persisting independent of a browser and other applications;

said client module detecting user interaction with said frameless video object;

said client module providing information associated with said frameless video object in response to said user interaction;

a tracking module for monitoring user interaction with said frameless video object;

wherein said client module further provides advertising to said user in conjunction with said user interaction

wherein said frameless object further includes a plurality of hotspots, with each hotspot providing an interaction on a different subject;

a server module configured to track the status of messages delivered to said user through said interaction using an ID unique to said user;

wherein said frameless object is selected by said user; and

wherein said frameless object is a character that has entertainment characteristics independent of said user interaction with said frameless object.

5. The system of claim 4 further comprising:

said frameless object appearing independent of a browser and other applications, and being customized for providing a reminder to a particular user.

6. The system of claim 4 wherein said frameless object is customized for a particular user to remind that user to take a drug.

7. The system of claim 4 wherein an aspect of said frameless object is selected by said user.

8. The system of claim 7 wherein said aspect is a character that has entertainment characteristics independent of said user interaction with said frameless object.

9. The system of claim 4 wherein client module is configured to track said frameless object and said user interactions with said frameless object across multiple devices.

10. The system of claim 4 further comprising a server module configured to track the status of message delivered to said user through said interaction using an ID unique to said user.

11. The system of claim 4 wherein said user computing device is a mobile device.

12. The system of claim 4 further comprising an ad module configured to alter ad content based on both user browser activity and user selection of a desired frameless object.

13. The system of claim 4 further comprising:

said client module providing for user control over aspects of the playing of said object, including at least one of deletion, frequency, order of play, play lists, position, opacity level, number, size and volume.

14. The system of claim 4 further comprising:

said client module allowing said user to provide user-generated content for said frameless object.