Graphically rich, modular, promotional tile interface for interactive television
First Claim
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1. An apparatus comprising:
- a communications device configured to;
generate a user interface comprising a plurality of user interface screens, wherein at least one of the user interface screens comprises a plurality of tiles, and one or more of the plurality of tiles identifies programming available for display;
control the user interface to present a different one of a plurality of entry points to the user interface based on a viewer demographic selected among a plurality of viewer demographics, the viewer demographic being selected based at least in part on a time of day, wherein each different entry point comprises a different set of programming functions and a different initially displayed one of the user interface screens arranged in a plurality of levels; and
output one of the user interface screens.
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Abstract
A user interface arranged as hierarchical grid of tiles configurable to be individually and dynamically programmed for both content type and content placement according to a set of rules defining content placement and display specified by a content controller.
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Citations
24 Claims
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1. An apparatus comprising:
a communications device configured to; generate a user interface comprising a plurality of user interface screens, wherein at least one of the user interface screens comprises a plurality of tiles, and one or more of the plurality of tiles identifies programming available for display; control the user interface to present a different one of a plurality of entry points to the user interface based on a viewer demographic selected among a plurality of viewer demographics, the viewer demographic being selected based at least in part on a time of day, wherein each different entry point comprises a different set of programming functions and a different initially displayed one of the user interface screens arranged in a plurality of levels; and output one of the user interface screens. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method comprising:
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generating, by a computing device, a user interface comprising a plurality of user interface screens, wherein at least one of the user interface screens comprises a plurality of tiles, and one or more of the plurality of tiles identifies programming available for display; controlling the user interface to present a different one of a plurality of entry points to the user interface based on a viewer demographic selected among a plurality of viewer demographics, the viewer demographic being selected based at least in part on a time of day, wherein each different entry point comprises a different set of programming functions and a different initially displayed one of the user interface screens arranged in a plurality of levels; and outputting one of the user interface screens. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A method comprising:
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generating, by a computing device, a user interface comprising a plurality of menus identifying different video programming available for display; modifying the user interface to organize the plurality of menus into different hierarchies based on a time of day, wherein each different hierarchy comprises a different initially displayed menu of the user interface, and wherein each said initially displayed menu comprises a different set of programming functions; and outputting at least one of the plurality of menus of the user interface, wherein contents of the at least one outputted menu are selected based on a viewer demographic selected from a plurality of different viewer demographics, the viewer demographic being selected based at least in part on the time of day. - View Dependent Claims (24)
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Specification