Method and system for quantifying viewer awareness of advertising images in a video source
First Claim
1. A method for quantifying potential viewer awareness of advertising content that is within a source of media, the method comprising:
- storing, in a computer readable medium, the source of media, thereby providing a stored source of media;
segmenting the stored source of media into a plurality of segments of interest;
receiving an identification of one or more advertisement detections that appear in the plurality of segments, wherein the one or more advertisement detections were made without employing image-recognition software;
associating one or more attributes with each of the segments, wherein the one or more attributes include a size indication, a duration indication, and an isolation indication associated with the one or more advertisement detections;
based on the attributes, categorizing each of the segments into a defined category to derive a plurality of individual detection scores; and
aggregating the individual detection scores to provide one or more valuation scores; and
generating one or more reports related to the one or more advertisement detections.
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Abstract
Methods and media are provided for quantifying viewer awareness of advertising images in a video source is provided. According to one embodiment, a media source is segmented into a set of frames, which are annotated with attributes based on the images that appear within each frame. The attribute data is analyzed to determine detections that meet provided criteria. The detections are indexed based on the attributes, which are then supplemented with additional attributes to create one or more valuation factors. The valuation factors can be used to derive a discount factor that can be applied against a benchmark, such as the 30-second spot rate, to determine a value associated with the video source.
41 Citations
16 Claims
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1. A method for quantifying potential viewer awareness of advertising content that is within a source of media, the method comprising:
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storing, in a computer readable medium, the source of media, thereby providing a stored source of media; segmenting the stored source of media into a plurality of segments of interest; receiving an identification of one or more advertisement detections that appear in the plurality of segments, wherein the one or more advertisement detections were made without employing image-recognition software; associating one or more attributes with each of the segments, wherein the one or more attributes include a size indication, a duration indication, and an isolation indication associated with the one or more advertisement detections; based on the attributes, categorizing each of the segments into a defined category to derive a plurality of individual detection scores; and aggregating the individual detection scores to provide one or more valuation scores; and generating one or more reports related to the one or more advertisement detections. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for valuing advertising content that is within a source of media, the method comprising:
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storing, in a computer readable medium, a video source that contains a plurality of sponsorship images; receiving an identification of the plurality of sponsorship images, wherein the sponsorship images were identified without employing image-recognition software; assigning attributes to each occurrence of the sponsorship images; based on the attributes, categorizing the occurrences into a plurality of categories; based on the categories, providing a set of indexes respectively associated with the occurrences; aggregating the occurrences; associating the aggregated occurrences with additional valuation information, which additional valuation information includes one or more of (1) a screen-location identifier, (2) a source identifier that indicates a location upon which the one or more advertisement detections appeared, and (3) an image-quality identifier; providing from the associated aggregated occurrences an index factor to be applied to an advertising-valuation benchmark; and generating one or more reports related to the advertising content. - View Dependent Claims (15, 16)
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Specification