Method and system for advertisement using internet browser to insert advertisements
First Claim
Patent Images
1. A method of integrating and displaying an advertisement with a particular electronic content, comprising:
- identifying and accessing said particular electronic content;
inserting said particular electronic content into a display of a browsable electronic book;
dynamically receiving said advertisement;
inserting said advertisement into said display;
preparing said particular electronic content and said advertisement for display; and
displaying said particular electronic content and said advertisement in a browsable electronic book configured to display a thicknesses on both left and right edges of the electronic book.
1 Assignment
0 Petitions
Accused Products
Abstract
An electronic advertisement method and system for an Internet browser with a book-like page-based flipping interface. Full pages of electronic advertisements presented on the computer screen are possible without obstructing the viewing and reading of other contents. This benefits both the viewer as well as the advertiser. An advertisement matching/delivery system provides a novel method of inserting advertisements into content as well as a novel method for revenue sharing among the parties involved.
-
Citations
70 Claims
-
1. A method of integrating and displaying an advertisement with a particular electronic content, comprising:
-
identifying and accessing said particular electronic content; inserting said particular electronic content into a display of a browsable electronic book; dynamically receiving said advertisement; inserting said advertisement into said display; preparing said particular electronic content and said advertisement for display; and displaying said particular electronic content and said advertisement in a browsable electronic book configured to display a thicknesses on both left and right edges of the electronic book. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
-
-
15. A system for inserting an advertisement into a particular electronic content, comprising:
-
a content request device configured to allow a reader to identify said particular electronic content; a receiver configured to dynamically receive said advertisement to be inserted within said particular electronic content; an insertion mechanism configured to insert said advertisement into said particular electronic content; a display preparation device configured to prepare said content including said advertisement for display; and a display device configured to display said particular electronic content and said advertisement in a browsable electronic book configured to display a thicknesses on both left and right edges of the electronic book. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24)
-
-
25. A system for inserting an advertisement into a particular electronic content, comprising:
-
means for identifying said particular electronic content; means for dynamically receiving said advertisement to be inserted within said particular electronic content; means for inserting said advertisement into said particular electronic content; and means for displaying said particular electronic content and said advertisement in a browsable electronic book configured to display a thicknesses on both left and right edges of the electronic book. - View Dependent Claims (26, 27, 28)
-
-
29. A method of generating revenue, comprising:
-
receiving a content from a web site; dynamically receiving an advertisement to be inserted within said content; inserting said advertisement at a location within said content; preparing said content including said advertisement for display; displaying said content and said advertisement in a browsable electronic book configured to display a thicknesses on both left and right edges of the electronic book; and billing an advertiser using said advertisement to promote a product. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38)
-
-
39. A system for generating advertising revenue, comprising:
-
means for accessing a content from a web site; means for gathering demographic information regarding a population likely to be accessing said content; means for matching the gathered demographic information with a target audience of said advertisement; means for accessing said advertisement based upon a target audience matching advertising criteria; means for preparing said content including dynamically receiving said advertisement for display; means for displaying said content and said advertisement in a browsable electronic book configured to display a thicknesses on both left and right edges of the electronic book; and means for billing an advertiser using said advertisement. - View Dependent Claims (40, 41)
-
-
42. A system for generating advertising revenue, comprising:
-
a data access device configured to access a content from a web site; a demographic information gathering device configured to gather demographic information regarding a population likely to be accessing said content; a matching device configured to match the gathered demographic information with a target audience of said advertisement; a receiving device configured to dynamically access an advertisement based on said matched gathered demographic information; an insertion device configured to insert said advertisement within said content; a content preparation device configured to prepare said content and said advertisement for display; a display device configured to display said content and said advertisement in a browsable electronic book configured to display a thicknesses on both left and right edges of the electronic book; and a billing device configured to bill an advertiser using said advertisement to promote a product. - View Dependent Claims (43, 44, 45, 46, 47, 48)
-
-
49. A non-transitory computer readable medium containing program instructions for execution on a computer system, which when executed by a computer, cause the computer system to perform a method comprising:
-
identifying and accessing a particular electronic content; inserting said particular electronic content into a display of a browsable electronic book; dynamically receiving said advertisement; inserting said advertisement into said display; preparing said content and said advertisement for display; and displaying said particular electronic content and said advertisement in a browsable electronic book configured to display a thicknesses on both left and right edges of the electronic book. - View Dependent Claims (50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63)
-
-
64. A non-transitory computer readable medium containing program instructions for execution on a computer system, which when executed by a computer, cause the computer system to perform a method comprising:
-
receiving a content from a web site; dynamically receiving an advertisement to be inserted within said content; inserting said advertisement at a location within said content; preparing said content including said advertisement for display; displaying said content and said advertisement in a browsable electronic book configured to display a thicknesses on both left and right edges of the electronic book; and billing an advertiser using said advertisement to promote a product. - View Dependent Claims (65, 66, 67, 68, 69, 70)
-
Specification