Dynamic gameplay advertisements
First Claim
1. A method for implementation by one or more data processors forming part of at least one computing device, the method comprising:
- accessing, by at least one data processor, data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user;
determining, by at least one data processor using the accessed data and a set of rules, a targeted advertisement to present to the first user, the targeted advertisement specifying at least one skills-based game, and a characterization of the at least one second user'"'"'s historical skills-based gaming metrics;
generating, by at least one data processor, the targeted advertisement;
determining, by at least one data processor, when to modify an advertisement display space; and
modifying, by at least one data processor and according to the determination when to modify the advertisement display space, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the user to, using a peer-to-peer wagering platform, enter an online skills-based gaming competition.
3 Assignments
0 Petitions
Accused Products
Abstract
Data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user is accessed. Using the accessed data and a set of rules, a targeted advertisement to present to the first user is determined. The targeted advertisement specifies at least one skills-based game and a characterization of the at least one second user'"'"'s historical skills-based gaming metrics. The targeted advertisement is generated. Data characterizing the targeted advertisement is provided. Related apparatus, systems, techniques, and articles are also described.
51 Citations
45 Claims
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1. A method for implementation by one or more data processors forming part of at least one computing device, the method comprising:
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accessing, by at least one data processor, data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user; determining, by at least one data processor using the accessed data and a set of rules, a targeted advertisement to present to the first user, the targeted advertisement specifying at least one skills-based game, and a characterization of the at least one second user'"'"'s historical skills-based gaming metrics; generating, by at least one data processor, the targeted advertisement; determining, by at least one data processor, when to modify an advertisement display space; and modifying, by at least one data processor and according to the determination when to modify the advertisement display space, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the user to, using a peer-to-peer wagering platform, enter an online skills-based gaming competition. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for implementation by one or more data processors forming part of at least one computing device, the method comprising:
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providing, by at least one data processor, a digital skills based game to a first user, wherein the digital skills based game includes display space for displaying at least one advertisement to the first user; determining, by at least one data processor, using historical skills-based gaming metrics and a set of rules, a targeted advertisement to present to the first user and when to modify the advertisement display space with the targeted advertisement, the targeted advertisement specifying at least one skills-based game, and a characterization of at least one second user'"'"'s historical skills-based gaming metrics; modifying, by at least one data processor and according to the determination, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the first user to, using a peer-to-peer wagering platform, enroll in and place a wager on an online skills based gaming competition; and providing, by at least one data processor, the online skills-based gaming competition to the first user. - View Dependent Claims (13, 14, 15)
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16. A system comprising:
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at least one data processor; memory storing instructions which, when executed by the at least one data processor, causes the at least one data processor to perform operations comprising; accessing data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user; determining, using the accessed data and a set of rules, a targeted advertisement to present to the first user, the targeted advertisement specifying at least one skills-based game, and a characterization of the at least one second user'"'"'s historical skills-based gaming metrics; generating the targeted advertisement; determining when to modify an advertisement display space; and modifying, according to the determination when to modify the advertisement display space, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the user to, using a peer-to-peer wagering platform, enter an online skills-based gaming competition. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A system comprising:
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at least one data processor; memory storing instructions which, when executed by the at least one data processor, causes the at least one data processor to perform operations comprising; providing a digital skills based game to a first user, wherein the digital skills based game includes display space for displaying at least one advertisement to the first user; determining, using historical skills-based gaming metrics and a set of rules, a targeted advertisement to present to the first user and when to modify the advertisement display space with the targeted advertisement, the targeted advertisement specifying at least one skills-based game, and a characterization of at least one second user'"'"'s historical skills-based gaming metrics; modifying, according to the determination, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the first user to, using a peer-to-peer wagering platform, enroll in and place a wager on an online skills based gaming competition; and providing, the online skills-based gaming competition to the first user. - View Dependent Claims (28, 29, 30)
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31. A non-transitory computer program product storing instructions, which when executed by at least one data processor of at least one computing system, implement operations comprising:
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accessing data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user; determining, using the accessed data and a set of rules, a targeted advertisement to present to the first user, the targeted advertisement specifying at least one skills-based game, and a characterization of the at least one second user'"'"'s historical skills-based gaming metrics; generating the targeted advertisement; determining when to modify an advertisement display space; and modifying, according to the determination when to modify the advertisement display space, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the user to, using a peer-to-peer wagering platform, enter an online skills-based gaming competition. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A non-transitory computer program product storing instructions, which when executed by at least one data processor of at least one computing system, implement operations comprising:
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providing a digital skills based game to a first user, wherein the digital skills based game includes display space for displaying at least one advertisement to the first user; determining, using historical skills-based gaming metrics and a set of rules, a targeted advertisement to present to the first user and when to modify the advertisement display space with the targeted advertisement, the targeted advertisement specifying at least one skills-based game, and a characterization of at least one second user'"'"'s historical skills-based gaming metrics; modifying, according to the determination, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the first user to, using a peer-to-peer wagering platform, enroll in and place a wager on an online skills based gaming competition; and providing the online skills-based gaming competition to the first user. - View Dependent Claims (43, 44, 45)
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Specification