Commercials on mobile devices

• US 8,718,445 B1
• Filed: 09/03/2013
• Issued: 05/06/2014
• Est. Priority Date: 09/03/2013
• Status: Active Grant

• Current Assignee: Penthera Partners, Inc
• Original Assignee: Penthera Partners, Inc
• Inventors: Berger, Adam L., Pressnell, Joshua, Jackson, Richard David
• Primary Examiner(s): Chevalier, Robert
• Application Number:
  US14/016,963
• Time in Patent Office: 245 Days
• Field of Search: 386/249, 386/239, 386/250, 386/248, 386/314, 386/326
• US Class Current: 386/249
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G11B 27/10 Indexing; Addressing; Timing or synchronising; Measuring tape travel
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/92 Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback
• CPC Class Codes: H04N 5/93 Regeneration of the television signal or of selected parts thereof
• CPC Class Codes: H04N 9/8205 involving the multiplexing of an additional signal and the colour video signal

Abstract

Among other things, videos and commercials are downloaded to a mobile device for storage on the mobile device and later playout on the mobile device. The downloading includes downloading of metadata associated with the commercials and based on which the mobile device can select commercials for insertion into videos being played back to the user of the mobile device. The commercials to be downloaded are selected based on one or a combination of any two or more of the location of the user, the type of mobile device, and personally-identifiable information about a user of the mobile device.

Claims

1. A method comprising

at a time when a mobile device would have performed a tracking beacon with respect to the presentation of a commercial that was presented when the mobile device was offline, an app recording on the mobile device one or more of the following:

(A) a network address to which a communication would have been made to perform the tracking beacon, (B) a timestamp for the tracking beacon, and (C) an identification of the commercial.

2. The method of claim 1 comprising at a time when the mobile device is again online, sending a communication to the network address and performing the tracking beacon.

3. The method of claim 2 in which the time when the communication is sent and the time when the tracking beacon would have been performed is at least one hour.

4. The method of claim 1 in which the time stamp represents a time when the tracking beacon would have been performed had the device then been online.

5. The method of claim 1 in which the tracking beacon causes a server to record the presentation of the commercial.

6. The method of claim 1 in which the network address comprises a URL.

7. The method of claim 1 in which the app records one or more of the location of the device during presentation of the commercial and the duration of the commercial.

8. The method of claim 2 in which the communication to the network address is performed automatically when the mobile device is again online.

9. The method of claim 2 in which the communication is made to a proxy server operating on behalf of the server.

10. A method comprising

at a time when a mobile device would have performed a tracking beacon with respect to the presentation of a commercial that was presented when the mobile device was offline, an app recording on the mobile device one or more of the following:

(A) a URL of a server to which a communication would have been made to perform the tracking beacon, (B) a timestamp for the tracking beacon, the time stamp representing a time when the tracking beacon would have been performed had the device then been online, and (C) an identification of the commercial, (D) the location of the device during presentation of the commercial, and (E) the duration of the commercial and

at a time at least one hour later, when the mobile device is again online, sending a communication to the network address and performing the tracking beacon.