Multi-user computer-controlled advertisement presentation system and a method of providing user and advertisement related data
First Claim
1. A multi-user computer-controlled advertisement presentation system comprising:
- at least one display device (D) having a size and/or position adapted to display one or more interactive advertisements to an audience of at least two users (P);
a plurality of user input devices (GP), at least one for each user (P), providing user input data (IN) to the computer-controlled advertisement presentation system;
at least one computing device (WS) executing a software application controlled by said user input data (IN) from the plurality of user input devices (GP) or by control input data (IN*) being generated thereof, said at least one computing device including hardware adapted to transmit output (OUT) to the at least one display device (D) to display at least one of the interactive advertisements with at least one advertising object (A) being displayed therein, wherein the at least one advertising object (A) is conjointly controlled by the audience of at least two users (P) utilizing the plurality of user input devices (GP), and wherein the audience of at least two users (P) influences a progress of the at least one of the interactive advertisements by providing the user input data (IN) at the plurality of input devices (GP);
wherein the least one computing device (WS) is adapted to generate user and advertisement related data (TDAT) from data related to the at least one advertising object (A) and from the input data (IN, IN*) provided in response to said display of the at least one advertising object (A), and to provide the user and advertisement related data (TDAT) to a central data system (CS).
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Accused Products
Abstract
A system and method for presenting advertisements to a plurality of users is described, wherein the system comprises at least one display device for displaying advertisements to an audience of at least two users; a plurality of user input devices, at least one for each user, providing user input data to the system; and at least one computing device executing a software application controlled by the user input data for providing output to the display device to display the advertisement with at least one conjointly controlled advertising object, wherein the at least one computing device provides user and advertisement related data to a central data system, which are generated from data related to the advertising object and from the input data occurring in response to the display of the advertising object.
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Citations
12 Claims
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1. A multi-user computer-controlled advertisement presentation system comprising:
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at least one display device (D) having a size and/or position adapted to display one or more interactive advertisements to an audience of at least two users (P); a plurality of user input devices (GP), at least one for each user (P), providing user input data (IN) to the computer-controlled advertisement presentation system; at least one computing device (WS) executing a software application controlled by said user input data (IN) from the plurality of user input devices (GP) or by control input data (IN*) being generated thereof, said at least one computing device including hardware adapted to transmit output (OUT) to the at least one display device (D) to display at least one of the interactive advertisements with at least one advertising object (A) being displayed therein, wherein the at least one advertising object (A) is conjointly controlled by the audience of at least two users (P) utilizing the plurality of user input devices (GP), and wherein the audience of at least two users (P) influences a progress of the at least one of the interactive advertisements by providing the user input data (IN) at the plurality of input devices (GP); wherein the least one computing device (WS) is adapted to generate user and advertisement related data (TDAT) from data related to the at least one advertising object (A) and from the input data (IN, IN*) provided in response to said display of the at least one advertising object (A), and to provide the user and advertisement related data (TDAT) to a central data system (CS). - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-implemented method of providing user and advertisement related data, the method (100) comprising the steps of:
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displaying one or more interactive advertisements to an audience of at least two users on at least one display device; receiving, within a computing device, user input data generated by a plurality of user input devices utilized by the at least two users of the audience; executing, by the computing device, a software application controlled by said user input data from the plurality of user input devices; providing, by the computing device, output to the at least one display device to present at least one of the interactive advertisements with at least one advertising object, wherein the at least one advertising object is conjointly controlled by the audience of at least two users utilizing the plurality of user input devices and wherein the audience of at least two users influences a progress of the at least one of the interactive advertisements by providing the user input data at the plurality of input devices; generating, within the computing device, advertisement data based on data related to the at least one advertising object presented to the audience; generating, within the computing device, user data by processing the user input data provided in response to said presentation of the at least one advertising object to the audience; and providing, from the computing device, both the user and advertisement data to a central data system. - View Dependent Claims (10, 11, 12)
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Specification