Interactive delivery of information through images
First Claim
1. A computer-implemented method for interactive delivery of information through images, comprising:
- establishing, by a computer, an image store including a plurality of images, an image in the image store showing an object;
receiving, by the computer, an object tag for the image, the object tag identifying and providing information about the object shown in the image, wherein the image showing the object is received from a photo agency and wherein receiving an object tag for the image comprises;
receiving product information from a marketer independent of the photo agency, the product information describing information about a product marketed by the marketer;
interacting with the marketer to receive an association between the object shown in the image and the product marketed by the marketer; and
storing the association between the object and the product as the object tag;
providing, by the computer, the image to a remote publisher, the publisher adapted to publish the image to a client;
providing, by the computer, a tag module to the publisher, wherein;
the publisher is adapted to provide the tag module to the client;
the tag module is adapted to execute at the client to receive the information about the object shown in the image;
the tag module is adapted to display the information about the object shown in the image;
the tag module is adapted to display an interface on the client allowing a consumer using the client to interact with the displayed information; and
the tag module is adapted to report consumer interactions with the displayed information to an image management server independent of the publisher; and
providing the information about the object shown in the image to the client responsive to the client receiving the published image from the publisher.
2 Assignments
0 Petitions
Accused Products
Abstract
An image store including images from photo agencies is established by an image management system. Marketers interact with the image management system to review images in the image store and tag objects shown in the images. The object tags identify and provide information about the objects shown in the images. The marketers define campaigns having payment conditions indicating types of engagement with the images that trigger payments by the marketers. Publishers interact with the image management system to select images and publish the selected images to clients used by consumers. The publishers also provide the consumers with tag modules that execute on the clients to display the information about the objects shown in the published images. Consumer interactions with the displayed information are reported to the image management system, and the system accounts for payments by the marketers if the payment conditions are satisfied.
23 Citations
18 Claims
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1. A computer-implemented method for interactive delivery of information through images, comprising:
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establishing, by a computer, an image store including a plurality of images, an image in the image store showing an object; receiving, by the computer, an object tag for the image, the object tag identifying and providing information about the object shown in the image, wherein the image showing the object is received from a photo agency and wherein receiving an object tag for the image comprises; receiving product information from a marketer independent of the photo agency, the product information describing information about a product marketed by the marketer; interacting with the marketer to receive an association between the object shown in the image and the product marketed by the marketer; and storing the association between the object and the product as the object tag; providing, by the computer, the image to a remote publisher, the publisher adapted to publish the image to a client; providing, by the computer, a tag module to the publisher, wherein; the publisher is adapted to provide the tag module to the client; the tag module is adapted to execute at the client to receive the information about the object shown in the image; the tag module is adapted to display the information about the object shown in the image; the tag module is adapted to display an interface on the client allowing a consumer using the client to interact with the displayed information; and the tag module is adapted to report consumer interactions with the displayed information to an image management server independent of the publisher; and providing the information about the object shown in the image to the client responsive to the client receiving the published image from the publisher. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A non-transitory computer-readable storage medium storing executable computer program instructions for interactive delivery of information through images, the instructions executable to perform steps comprising:
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establishing an image store including a plurality of images, an image in the image store showing an object; receiving an object tag for the image, the object tag identifying and providing information about the object shown in the image, wherein the image showing the object is received from a photo agency and wherein receiving an object tag for the image comprises; receiving product information from a marketer independent of the photo agency, the product information describing information about a product marketed by the marketer; interacting with the marketer to receive an association between the object shown in the image and the product marketed by the marketer; and storing the association between the object and the product as the object tag; providing the image to a remote publisher, the publisher adapted to publish the image to a client; providing a tag module to the publisher, wherein; the publisher is adapted to provide the tag module to the client; the tag module is adapted to execute at the client to receive the information about the object shown in the image; the tag module is adapted to display the information about the object shown in the image; the tag module is adapted to display an interface on the client allowing a consumer using the client to interact with the displayed information; and the tag module is adapted to report consumer interactions with the displayed information to an image management server independent of the publisher; and providing the information about the object shown in the image to the client responsive to the client receiving the published image from the publisher. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A computer for interactive delivery of information through images, the computer comprising:
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a non-transitory computer-readable storage medium storing executable computer program instructions for interactive delivery of information through images, the instructions executable to perform steps comprising; establishing an image store including a plurality of images, an image in the image store showing an object; receiving an object tag for the image, the object tag identifying and providing information about the object shown in the image, wherein the image showing the object is received from a photo agency and wherein receiving an object tag for the image comprises; receiving product information from a marketer independent of the photo agency, the product information describing information about a product marketed by the marketer; interacting with the marketer to receive an association between the object shown in the image and the product marketed by the marketer; and storing the association between the object and the product as the object tag; providing the image to a remote publisher, the publisher adapted to publish the image to a client; providing, by the computer, a tag module to the publisher, wherein; the publisher is adapted to provide the tag module to the client; the tag module is adapted to execute at the client to receive the information about the object shown in the image; the tag module is adapted to display the information about the object shown in the image; the tag module is adapted to display an interface on the client allowing a consumer using the client to interact with the displayed information; and the tag module is adapted to report consumer interactions with the displayed information to an image management server independent of the publisher; and providing the information about the object shown in the image to the client responsive to the client receiving the published image from the publisher; and a processor for executing the computer program instructions. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification