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Content surfacing based on geo-social factors

  • US 8,725,168 B2
  • Filed: 10/17/2011
  • Issued: 05/13/2014
  • Est. Priority Date: 10/17/2011
  • Status: Active Grant
First Claim
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1. A method comprising:

  • determining, by one or more computing systems, a physical location associated with a particular user;

    calculating, by the one or more computing systems, a novelty score for the user-location pair based at least in part on the occurrence frequency of the user-location pair, wherein the calculated novelty score is inversely related to an estimate of how familiar the user is with the physical location; and

    surfacing, by the one or more computing systems, one or more pieces of content to the device based on the novelty score.

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