Targeted advertising in brick-and-mortar establishments
First Claim
1. A computer-implemented system that facilitates presentation of targeted advertisements to an individual, comprising:
- a sensor component of a retail establishment that collects sensor information associated with a specific individual proximate to a presentation system;
a customer component that analyzes the sensor information and generates a profile about the specific individual, the customer component further comprising;
an inference component that makes an inference about the specific individual based on some or all of the sensor information collected by the sensor component of the retail establishment as part of generating the profile; and
a storage component that stores historical data of the specific individual and transaction data associated with transactions conducted by the specific individual; and
an advertisement component that facilitates dynamic presentation of a targeted advertisement to the specific individual as a function of the profile.
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Accused Products
Abstract
Architecture for presenting advertisements in realtime in retail establishments. A sensor component includes sensors for collecting information about a customer or group of customers as they move through the store. The sensors can include capability for image processing, audio processing, light sensing, velocity sensing, direction sensing, proximity sensing, face recognition, pose recognition, transaction recognition, and biometric sensing, for example. A customer component analyzes the information and generates a profile about the customer. Advertisements are selected for presentation that target the customers as they walk in proximity of a presentation system of the store. An advertisement component facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile. The customer component can infer information during analysis using machine learning and reasoning.
73 Citations
18 Claims
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1. A computer-implemented system that facilitates presentation of targeted advertisements to an individual, comprising:
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a sensor component of a retail establishment that collects sensor information associated with a specific individual proximate to a presentation system; a customer component that analyzes the sensor information and generates a profile about the specific individual, the customer component further comprising; an inference component that makes an inference about the specific individual based on some or all of the sensor information collected by the sensor component of the retail establishment as part of generating the profile; and a storage component that stores historical data of the specific individual and transaction data associated with transactions conducted by the specific individual; and an advertisement component that facilitates dynamic presentation of a targeted advertisement to the specific individual as a function of the profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-implemented method of advertising content to customers of a retail establishment, comprising:
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a sensor system comprising one or more sensors, collecting sensor information at the retail establishment about at least one individual of the retail establishment; processing the sensor information to derive characteristics of the at least one individual, the processing comprising, in part, making inferences about the at least one individual from the sensor information collected at the retail establishment, historical data and transaction data associated with the at least one individual to arrive at the characteristics of the at least one individual; generating, by a customer component executed at least in part by a processor, a profile for the at least one individual based on the characteristics of the at least one individual; selecting one or more advertisements for presentation to the at least one individual based on the profile for the at least one individual; and displaying the one or more advertisements to the at least one individual via a display when the at least one individual is proximate the display. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. A method comprising:
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collecting, by one or more sensors, sensor information at a brick-and-mortar establishment about a shopping customer of the brick-and-mortar establishment; processing, by a customer component executed at least in part by a processor, the sensor information to derive customer characteristics, which processing includes, in part, making inferences about the customer from the sensor information collected at the brick-and-mortar establishment, historical data and transaction data associated with the customer to arrive at the customer characteristics; generating a customer profile based on the customer characteristics; selecting an advertisement based on the customer profile; and presenting the advertisement to the customer via a multimedia system when the customer is in perception range of the advertisement as output by the multimedia system.
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Specification