Determining use of a display characteristic
First Claim
1. A computer-implemented method comprising:
- receiving a seller-generated request to display seller-related content referencing an item available for sale, the seller-related content to be displayed with primary content available from a web server, wherein the seller-related content is mentioned in the primary content;
identifying a layout position available to display the seller-related content, the layout position being offered by the web server from which the primary content is available;
allocating the layout position to the seller-related content by determining that the seller-related content is to occupy the layout position offered by the web server, the determining being performed using a processor of a machine; and
communicating to the web server that the layout position is allocated to the seller-related content and that the seller-related content is to be displayed in the allocated layout position and with the primary content.
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Accused Products
Abstract
A display characteristic determination machine receives a request to display seller-related content that references an item available for sale. The display characteristic determination machine identifies a display characteristic available from a web server, determines that the seller-related content is to be displayed using the display characteristic, and communicates to the web server that the seller-related content is to be displayed using the display characteristic and with primary content. The display characteristic determination machine may function as an allocation device to allocate use of the display characteristic. This functionality may be scaled, for example, to include determining use of multiple display characteristics, available from multiple web servers, by multiple instances of seller-related content requested for display by multiple sellers of multiple items. The display characteristic determination machine, therefore, may function as a “broker” for display characteristics available from multiple web servers.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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receiving a seller-generated request to display seller-related content referencing an item available for sale, the seller-related content to be displayed with primary content available from a web server, wherein the seller-related content is mentioned in the primary content; identifying a layout position available to display the seller-related content, the layout position being offered by the web server from which the primary content is available; allocating the layout position to the seller-related content by determining that the seller-related content is to occupy the layout position offered by the web server, the determining being performed using a processor of a machine; and communicating to the web server that the layout position is allocated to the seller-related content and that the seller-related content is to be displayed in the allocated layout position and with the primary content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system comprising:
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a reception module configured to receive a seller-generated request to display seller-related content referencing an item available for sale, the seller-related content to be displayed with primary content available from a web server, wherein the seller-related content is mentioned in the primary content; an identification module configured to identify a layout position available to display the seller-related content, the layout position being offered by the web server from which the primary content is available; a processor configured by a determination module to allocate the layout position to the seller-related content by determining that the seller-related content is to occupy the layout position offered by the web server; and a transmission module configured to communicate to the web server that the layout position is allocated to the seller-related content and that the seller-related content is to be displayed in the allocated layout position and with the primary content. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
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receiving a seller-generated request to display seller-related content referencing an item available for sale, the seller-related content to be displayed with primary content available from a web server, wherein the seller-related content is mentioned in the primary content; identifying a layout position available to display the seller-related content, the layout position being offered by the web server from which the primary content is available; allocating the layout position to the seller-related content by determining that the seller-related content is to occupy the layout position offered by the web server, the determining being performed using a processor of a machine; and communicating to the web server that the layout position is allocated to the seller-related content and that the seller-related content is to be displayed in the allocated layout position and with the primary content.
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Specification