×

Enterprise data matching

  • US 8,725,742 B2
  • Filed: 12/10/2012
  • Issued: 05/13/2014
  • Est. Priority Date: 12/21/2009
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • providing, via a graphical user interface (GUI), access to a plurality of unmatched records, each individual record of the plurality of unmatched records is associated with a separate market entity of a plurality of market entities, by executing a program instruction in a data-processing system;

    in response to receiving, via the GUI, a request to manage the plurality of unmatched records, providing an active entity selected from the plurality of market entities via the GUI, the active entity is a highest-ranking market entity based on ranks assigned to each of the plurality of market entities, by executing a program instruction in a data-processing system;

    in response to receiving a match command, providing a plurality of unmatched entities and at least one parent advertiser that matches with respect to the active entity via the GUI, based on a plurality of matching options, by executing a program instruction in a data-processing system, wherein providing the plurality of unmatched entities and at least one parent advertiser that matches with respect to the active entity via the GUI comprises displaying at least one of the market entities having a ranking lower than the active entity in an unmatched entity section of the GUI and displaying the parent advertiser in a parent advertiser section of the GUI; and

    displaying life-time metrics associated with at least some of the plurality of market entities based on markets associated with the market entities via the GUI, by executing a program instruction in a data-processing system.

View all claims
  • 12 Assignments
Timeline View
Assignment View
    ×
    ×