Method, apparatus, system and computer-readable medium for dynamically editing and displaying television advertisements to include individualized content based on a users profile

• US 8,726,312 B1
• Filed: 06/06/2012
• Issued: 05/13/2014
• Est. Priority Date: 06/06/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hewinson, Philip
• Primary Examiner(s): Flynn, Nathan
• Assistant Examiner(s): Parra, Omar S
• Application Number:
  US13/490,252
• Time in Patent Office: 706 Days
• Field of Search: None
• US Class Current: 725/34
• CPC Class Codes: H04N 21/23614 Multiplexing of additional data and video streams arrangements for simultaneous broadcast of plural pieces of information H04H20/28
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A computer-implemented method of dynamically determining television advertisements to be provided to a customer includes obtaining profile information of a customer; selecting an advertisement based on the obtained profile information; editing the selected advertisement to include content related to the obtained profile information; and delivering the edited advertisement to the television.

Claims

1. A computer-implemented method of dynamically determining television advertisements to be provided to a customer, the method comprising:

obtaining profile information of a customer;

selecting an advertisement based on the obtained profile information;

editing the selected advertisement to include content related to the obtained profile information; and

delivering the edited advertisement to the television, wherein;

the editing of the selected advertisement is performed by injecting at least one of image data, audio data or video data into the selected advertisement,

the image data comprises text information of one of the user'"'"'s birthdate and the user'"'"'s cell phone number, and

movement of the user within the videos from the social networking site of the user are analyzed to locate similar movement to movement of an actor in the advertisement, the located video of the user is superimposed onto the advertisement to replace the character for a portion of the advertisement.

2. The method according to claim 1, wherein the profile information is a social networking profile stored on a social networking site.

3. The method according to claim 2, further comprising:

obtaining feedback from the customer in response to the edited advertisement, and

adjusting at least one characteristic of additional advertisements to be delivered in the future based on the obtained feedback.

4. The method according to claim 2, further comprising dynamically determining television advertisements to be provided to a plurality of customers, including mapping of the advertisements to the customers, storing information relating to the mapping, and transmitting the advertisements to the customers in accordance with the mapping, the transmitting of the advertisements being done by one of an advertisement server and a television service provider.

5. The method according to claim 1, wherein the image data is a photo of the customer'"'"'s face replacing a face of a person in the advertisement with dynamic distortion to make the photo of the customer'"'"'s face appear to move with the body of the person in the advertisement to make the photo of the customer'"'"'s face look real-life and credible within the video, wherein the person in the advertisement approximately matches the profile of the customer with respect to physical characteristics.

6. The method according to claim 1, wherein the image data comprises at least one of an item that the user has purchased before, the user'"'"'s birthdate, and an image representing a personal eating preference of the user.

7. The method according to claim 1, wherein the image data comprises a picture of the user'"'"'s house.

8. The method according to claim 1, wherein the image data comprises recoloring portions of the advertisement to correspond to color preferences of the user.

9. The method according to claim 1, wherein the audio data includes voice data of the user'"'"'s name injected on the audio track of the actor/narrator to make it appear that the actor/narrator in the advert is talking directly to/about the user, while editing the actor/narrator'"'"'s lip movements to be hidden when the user'"'"'s name is called out, or replacing the actor/narrator'"'"'s lip movements with one of a plurality of pre-recorded lip movements that cover different names that produce different lip movements and while the voice data is controlled in accordance with a voice-matching algorithm to match the voice of the actor/narrator in real time.

10. The method according to claim 1, wherein the audio data includes at least one of birthday information of the user or the user'"'"'s friends or family, information relating to past or planned future travel of the user, the user'"'"'s favorite music.

11. The method according to claim 1, wherein the audio data includes keywords and accents of the user'"'"'s voice to mimic the user'"'"'s voice or the voice of the user'"'"'s relative or friend in saying a phrase of the advertisement to give the effect of the mimicked voice being used directly to say a portion of the advertisement.

12. The method according to claim 1, wherein a snippet from the social networking site of the user is identified wherein the user says a certain thing that one of matches a portion of the advertisement, wherein the snippet is embedded within the advertisement to replace the matched portion, and is appropriate narrative for a portion of the advertisement.

13. The method according to claim 1, wherein the delivering of the edited advertisement to the television is performed in one of real-time and non-real-time.

14. An advertisement server, comprising:

a profile information obtaining unit configured to obtain profile information associated with a customer;

an advertisement selecting unit configured to select an advertisement based on the obtained profile information;

an advertisement editing unit configured to edit the selected advertisement to include content related to the obtained social networking profile information; and

an advertisement delivery unit configured to deliver the edited advertisement to the television, wherein;

the editing of the selected advertisement is performed by injecting at least one of image data, audio data or video data into the selected advertisement, and

the image data comprises text information of one of the user'"'"'s birthdate and the user'"'"'s cell phone number, and

movement of the user within the videos from the social networking site of the user are analyzed to locate similar movement to movement of an actor in the advertisement, the located video of the user is superimposed onto the advertisement to replace the character for a portion of the advertisement.

15. A computer-implemented dynamic advertising system, comprising:

a television configured to access the Internet and further configured to display television programming; and

an advertisement server connected to the television over the Internet,

wherein at least one of the television and the advertisement server are configured to select an advertisement based on obtained profile information of a customer, and edit the selected advertisement to include content related to the obtained profile information of the customer, wherein;

the editing of the selected advertisement is performed by injecting at least one of image data, audio data or video data into the selected advertisement, and

the image data comprises text information of one of the user'"'"'s birthdate and the user'"'"'s cell phone number, and

movement of the user within the videos from the social networking site of the user are analyzed to locate similar movement to movement of an actor in the advertisement, the located video of the user is superimposed onto the advertisement to replace the character for a portion of the advertisement.

16. A non-transitory computer-readable storage medium containing program code enabling dynamic determining of television advertisements to be provided to a customer, the medium comprising:

(a) program code for obtaining profile information of a customer;

(b) program code for selecting an advertisement based on the obtained social networking profile information;

(c) program code for editing the selected advertisement to include content related to the obtained social networking profile information; and

(d) program code for delivering the edited advertisement to the television, wherein;

the editing of the selected advertisement is performed by injecting at least one of image data, audio data or video data into the selected advertisement,

the image data comprises text information of one of the user'"'"'s birthdate and the user'"'"'s cell phone number, and

movement of the user within the videos from the social networking site of the user are analyzed to locate similar movement to movement of an actor in the advertisement, the located video of the user is superimposed onto the advertisement to replace the character for a portion of the advertisement.

17. A computer-implemented method of dynamically determining television advertisements to be provided to a customer, the method comprising:

obtaining profile information of a customer;

selecting an advertisement based on the obtained profile information;

editing the selected advertisement to include content related to the obtained profile information; and

delivering the edited advertisement to the television, wherein;

the editing of the selected advertisement is performed by injecting at least one of image data, audio data or video data into the selected advertisement,

the image data comprises a picture of the user'"'"'s house, and

movement of the user within the videos from the social networking site of the user are analyzed to locate similar movement to movement of an actor in the advertisement, the located video of the user is superimposed onto the advertisement to replace the character for a portion of the advertisement.

18. A computer-implemented method of dynamically determining television advertisements to be provided to a customer, the method comprising:

obtaining profile information of a customer;

selecting an advertisement based on the obtained profile information;

editing the selected advertisement to include content related to the obtained profile information; and

delivering the edited advertisement to the television, wherein;

the editing of the selected advertisement is performed by injecting at least one of image data, audio data or video data into the selected advertisement,

the audio data includes voice data of the user'"'"'s name injected on the audio track of the actor/narrator to make it appear that the actor/narrator in the advert is talking directly to/about the user, while editing the actor/narrator'"'"'s lip movements to be hidden when the user'"'"'s name is called out, or replacing the actor/narrator'"'"'s lip movements with one of a plurality of pre-recorded lip movements that cover different names that produce different lip movements and while the voice data is controlled in accordance with a voice-matching algorithm to match the voice of the actor/narrator in real time, and

movement of the user within the videos from the social networking site of the user are analyzed to locate similar movement to movement of an actor in the advertisement, the located video of the user is superimposed onto the advertisement to replace the character for a portion of the advertisement.

19. A computer-implemented method of dynamically determining television advertisements to be provided to a customer, the method comprising:

obtaining profile information of a customer;

selecting an advertisement based on the obtained profile information;

editing the selected advertisement to include content related to the obtained profile information; and

delivering the edited advertisement to the television, wherein;

the editing of the selected advertisement is performed by injecting at least one of image data, audio data or video data into the selected advertisement,

the audio data includes keywords and accents of the user'"'"'s voice to mimic the user'"'"'s voice or the voice of the user'"'"'s relative or friend in saying a phrase of the advertisement to give the effect of the mimicked voice being used directly to say a portion of the advertisement, and

movement of the user within the videos from the social networking site of the user are analyzed to locate similar movement to movement of an actor in the advertisement, the located video of the user is superimposed onto the advertisement to replace the character for a portion of the advertisement.

20. A computer-implemented method of dynamically determining television advertisements to be provided to a customer, the method comprising:

obtaining profile information of a customer;

selecting an advertisement based on the obtained profile information;

editing the selected advertisement to include content related to the obtained profile information; and

delivering the edited advertisement to the television, wherein;

the editing of the selected advertisement is performed by injecting at least one of image data, audio data or video data into the selected advertisement, and

movement of the user within the videos from the social networking site of the user are analyzed to locate similar movement to movement of an actor in the advertisement, the located video of the user is superimposed onto the advertisement to replace the character for a portion of the advertisement.