Information playback apparatus and electronic pop advertising apparatus

• US 8,731,372 B2
• Filed: 12/18/2012
• Issued: 05/20/2014
• Est. Priority Date: 03/21/2000
• Status: Expired due to Fees

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Ochiai, Yoshio, Shinagawa, Yasufumi, Saito, Koni
• Primary Examiner(s): Chevalier, Robert
• Application Number:
  US13/718,068
• Publication Number:
  US 20130132204A1
• Time in Patent Office: 518 Days
• Field of Search: 386/323, 386/299, 386/200, 386/228, 386/230, 386/248, 386/249
• US Class Current: 386/248
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: H04N 21/4184 providing storage capabilities, e.g. memory stick
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/765 Interface circuits between an apparatus for recording and another apparatus
• CPC Class Codes: H04N 5/907 using static stores, e.g. storage tubes or semiconductor memories H04N5/91 takes precedence
• CPC Class Codes: H04N 9/8205 involving the multiplexing of an additional signal and the colour video signal

Abstract

An electronic point of purchase (POP) advertising apparatus presents a predetermined POP advertisement. A sensor unit includes a sensor for detecting a person. A storing unit stores a plurality of different POP advertisements. Each of the plurality of different POP advertisements has at least one of (i) moving images or (ii) music. A selection unit selects a particular POP advertisement from the plurality of stored POP advertisements. An output unit outputs the particular POP advertisement in response to a detection signal output from the sensor unit such that the output unit start a presentation of the particular POP advertisement when the sensor detects the person.

Claims

1. An electronic point of purchase (POP) advertising apparatus for presenting a predetermined POP advertisement, the electronic point of purchase (POP) advertising apparatus comprising:

a sensor unit including a sensor for detecting a person;

a storing unit for storing a plurality of different POP advertisements, in which each of the plurality of different POP advertisements has at least one of (i) moving images or (ii) music,

a selection unit for selecting a particular POP advertisement from the plurality of stored POP advertisements, and

an output unit for outputting the particular POP advertisement in response to a detection signal output from the sensor unit such that the output unit starts a presentation of the particular POP advertisement when the sensor detects the person,

wherein a plate-shaped semiconductor memory is employed as the storing unit, and reading of the at least one of moving images or music from the plate-shaped semiconductor memory is carried out in accordance with a 3-line serial scheme.

3. The electronic POP advertising apparatus according to claim 1, wherein the sensor is one of a reflective-type infrared sensor, a pyroelectric-type infrared sensor, a mechanical switch, a photosensor, or a combination of two or more of the sensors.

2. An electronic POP advertising apparatus for presenting a predetermined POP advertisement, the electronic point of purchase (POP) advertising apparatus comprising:

a sensor unit including a sensor for detecting a person;

a storing unit for storing a plurality of different POP advertisements, in which each of the plurality of different POP advertisements has at least one of (i) moving images or (ii) music,

a selection unit for selecting a particular POP advertisement from the plurality of stored POP advertisements, and

an output unit for outputting the particular POP advertisement in response to a detection signal output from the sensor unit such that the output unit starts a presentation of the particular POP advertisement when the sensor detects the person,

wherein the sensor unit detects another person and outputs another detection signal while the output unit outputs the particular POP advertisement, and the output unit continues the presentation until an end thereof is reached so that the particular POP advertisement is outputted in its entirety regardless of the sensor unit detecting the another person.

5. The electronic POP advertising apparatus according to claim 2, wherein the sensor is one of a reflective-type infrared sensor, a pyroelectric-type infrared sensor, a mechanical switch, a photosensor, or a combination of two or more of the sensors.

4. An electronic POP advertising apparatus for presenting a predetermined POP advertisement, the electronic point of purchase (POP) advertising apparatus comprising:

a sensor unit including a sensor for detecting a person;

a storing unit for storing a plurality of different POP advertisements, in which each of the plurality of different POP advertisements has at least one of (i) moving images or (ii) music,

a selection unit for selecting a particular POP advertisement from the plurality of stored POP advertisements, and

an output unit for outputting the particular POP advertisement in response to a detection signal output from the sensor unit such that the output unit starts a presentation of the particular POP advertisement when the sensor detects the person,

wherein the detection signal output from the sensor unit is a lower frequency signal when no person is detected and is a higher frequency signal when a person is detected.

6. The electronic POP advertising apparatus according to claim 4, wherein the sensor is one of a reflective-type infrared sensor, a pyroelectric-type infrared sensor, a mechanical switch, a photosensor, or a combination of two or more of the sensors.