Push notification delivery system with feedback analysis

• US 8,731,523 B1
• Filed: 06/14/2011
• Issued: 05/20/2014
• Est. Priority Date: 06/14/2011
• Status: Active Grant

• Current Assignee: Airship Group, Inc.
• Original Assignee: Urban Airship, Inc.
• Inventors: Onnen, Erik A, Osborn, Steven L II
• Primary Examiner(s): MIZRAHI, DIANE D
• Application Number:
  US13/160,226
• Time in Patent Office: 1,071 Days
• Field of Search: 455/412.1
• US Class Current: 455/412.1
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04W 68/00 User notification, e.g. alerting and paging, for incoming communication, change of service or the like

Abstract

A push notification delivery system includes a server system including a processor, a network interface, and memory storing program instructions having code segments for receiving a received push notification, code segments for determining at least one of a favorable push time and a favorable message format based upon a database of received push information developed from a plurality of prior sent push notifications, and code segments for pushing the message to the destination in accordance with the at least one of a favorable push time and a favorable message format. A method for delivering push notifications includes receiving a received push notification including a message and a destination, sending a sent push notification derived from the received push notification to the destination in accordance with at least one favorable condition, receiving received push information related to the sent push notification, and storing the received push information in a database.

Claims

1. A method for delivering push notifications comprising:

receiving a message and destination information, wherein the destination information represents a target destination to which a push notification including the message should be sent;

automatically determining, using a processor, at least one of a push time and a message format based at least in part on previously collected push information associated with a processing of at least one previously sent push notification at a device associated with the target destination; and

sending the push notification to the target destination in accordance with the determined at least one of a push time and a message format.

2. The method claim 1, wherein determining at least one of a push time and a message format is based at least in part on one or more parameters associated with the push notification.

3. The method of claim 2, wherein the one or more parameters includes the target destination.

4. The method of claim 3, wherein the one or more parameters includes the message.

5. The method of claim 3, wherein the one or more parameters includes metadata associated with the push notification.

6. The method of claim 3, wherein determining at least one of a push time and a message format is based at least in part on real time clock information.

7. The method of claim 3, wherein determining at least one of a push time and a message format is based at least in part on GPS location information associated with the target destination.

8. A push notification delivery system comprising:

a processor configured to;

receiving a message and destination information, wherein the destination information represents a target destination to which a push notification including the message should be sent;

automatically determining at least one of a push time and a message format based at least in part on previously collected push information associated with a processing of at least one previously sent push notification at a device associated with the target destination; and

sending the push notification to the target destination in accordance with the determined at least one of a push time and a message format; and

a memory coupled to the process and configured to provide the processor with instructions.

9. The system of claim 8, wherein determining at least one of a push time and a message format is based at least in part on one or more parameters associated with the push notification.

10. The system of claim 9, wherein the one or more parameters includes the target destination.

11. The system of claim 10, wherein the one or more parameters includes the message.

12. The system claim 10, wherein the one or more parameters includes metadata associated with the push notification.

13. The system of claim 10, wherein determining at least one of a push time and a message format is based at least in part on real time clock information.

14. The system of claim 10, wherein determining at least one of a push time and a message format is based at least in part on GPS location information associated with the target destination.

15. A computer program product for delivering push notifications, the computer program product being embodied in a non-transitory computer readable storage and comprising computer program instructions for:

receiving a message and destination information, wherein the destination information represents a target destination to which a push notification including the message should be sent;

automatically determining at least one of a push time and a message format based at least in part on previously collected push information associated with a processing of at least one previously sent push notification at a device associated with the target destination; and

sending the push notification to the target destination in accordance with the determined at least one of a push time and a message format.

16. A method for delivering push notifications comprising:

receiving a message and destination information, wherein the destination information represents a target destination to which a push notification including the message should be sent;

sending the push notification to the destination in accordance with at least one of a push time and message format;

receiving push information associated with a processing of the sent push notification at a device associated with the target destination; and

storing the received push information.

17. The method of claim 16 further comprising deriving at least one of a new push time and message format for a subsequent push notification at least in part by processing the received push information stored.

18. The method of claim 17, wherein processing the received push information includes at least one of association rule learning, cluster analysis, constructive induction, data analysis, decision trees, factor analysis, knowledge discovery, neural nets, predictive analytics, reactive business intelligence, regression, structured data analysis (statistics) and text mining.

19. The method of claim 16, wherein sending the push notification includes:

a) parsing the received message and destination information;

b) determine the at least one push time and the message format at least in part by applying a filter to the parsed information based at least in part on previously collected push information; and

c) placing the push notification in a send queue.

20. The method of claim 19, further comprising determining whether a push density for the target destination is within a specification.