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Non-expanding interactive advertisement

  • US 8,732,019 B2
  • Filed: 05/27/2011
  • Issued: 05/20/2014
  • Est. Priority Date: 07/21/2006
  • Status: Active Grant
First Claim
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1. A non-expanding interactive advertisement, comprising:

  • a processor;

    a memory connected to the processor;

    a display device connected to the processor and configured to display advertisement data;

    an advertisement stored in the memory configured to operate in an invitation state, a countdown state, and an engaged state within a boundary of an advertisement space displayed on the display device;

    wherein the advertisement configures the processor to display via the display device one or more portions of a video within the advertisement space during the invitation state;

    wherein the advertisement is configured to;

    change from the invitation state to the countdown state in response to a user interaction;

    display one or more media assets during the countdown state informing the user that the video will play at an end of a countdown in response to continued user interaction with the advertisement;

    change from the countdown state to the invitation state when the user interaction does not continue;

    change from the countdown state to the engaged state in response to the countdown expiring in response to the continued user interaction;

    display the video during the engaged state without expanding the video outside of the boundary of the advertisement space so as to not disrupt other content displayed within a primary display space of the display device; and

    wherein the advertisement is configured to prevent the user from terminating the video during the engaged state.

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