System and method for using image analysis and search in E-commerce

• US 8,732,030 B2
• Filed: 02/16/2012
• Issued: 05/20/2014
• Est. Priority Date: 05/09/2005
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Gokturk, Salih Burak, Sumengen, Baris, Vu, Diem, Dalal, Navneet, Yang, Danny, Lin, Xiaofan, Khan, Azhar, Shah, Munjal, Anguelov, Dragomir, Torresani, Lorenzo, Vanhoucke, Vincent
• Primary Examiner(s): Smith, Jeffrey
• Assistant Examiner(s): Civan, Ethan D
• Application Number:
  US13/398,516
• Publication Number:
  US 20120323738A1
• Time in Patent Office: 824 Days
• Field of Search: 705 26- 27, 705 261- 272
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

Embodiments described herein provide a system and method for providing merchandise items at a network site. According to an embodiment, an image of a merchandise item is obtained. The image is programmatically analyzed to determine information about the merchandise item. The information is used to generate a presentation that includes the merchandise item.

Claims

1. A computer-implemented method for providing merchandise items, the method being implemented by one or more processors and comprising:

using the one or more processors to perform steps comprising;

providing a first user interface feature that enables a user to specify an input image including a merchandise item having a given color value, wherein the first user-interface feature further enables the user to select a portion of the input image that includes the merchandise item;

providing a second user interface feature that enables the user to select any color value from a spectrum of color values, the selected color value being different than the given color value of the merchandise item; and

in response to the user selecting the portion of the input image and the color value, obtaining a set of records from a collection of records based on the selected color value and the portion of the input image that includes the merchandise item, wherein each record in the collection of records includes at least one of (i) data representing an image of a corresponding merchandise item, or (ii) the image of the merchandise item, wherein each record in the set further identifies a link to a network site where the corresponding merchandise item is purchasable;

wherein each record in the set corresponds to a merchandise item that is determined to be similar to the merchandise item of the input image, and with a color that is based on the selected color value.

2. The method of claim 1, wherein providing the second user interface feature includes providing a color picker or slider.

3. The method of claim 1, wherein providing the first user interface feature enables the user to specify content provided on a web page.

4. The method of claim 1, wherein providing the first user interface feature enables the user to submit the input image copied from an external source.

5. The method of claim 1, wherein providing the first user interface feature enables the user to upload the input image.

6. The method of claim 1, wherein providing the first user interface feature enables the user to specify content provided on a web page as the input image.

7. The method of claim 1, further comprising providing a third user interface feature that enables the user to specify a geometric shape, and wherein obtaining the set of records from the collection includes using the geometric shape.

8. The method of claim 1, further comprising:

providing a third user interface feature that enables the user to select a pattern or texture, the selected pattern or texture being different than a given pattern or texture of the merchandise item;

wherein obtaining the set of records from the collection includes using the selected pattern or texture, the selected pattern or texture being different than a given pattern or texture of the merchandise item; and

wherein each record in the set corresponding to the merchandise item is determined to be similar to the merchandise item of the input image, and with a pattern or texture that is based on the selected pattern or texture.

9. The method of claim 1, wherein providing the third user interface feature includes providing a slider or picker that enables the user to select a pattern or a texture.

10. A non-transitory computer-readable medium that stores instructions for performing a search of merchandise items, wherein the instructions, when executed by one or more processors cause the one or more processors to perform operations comprising:

providing a first user interface feature to enable a user to specify an input image including a merchandise item having a given color value, wherein the first user-interface feature further enables the user to select a portion of the input image that includes the merchandise item;

providing a second user interface feature to enable the user to select a color value from a spectrum of color values, the selected color value being different than the given color value of the merchandise item; and

in response to the user selecting the portion of the input image and the color value, obtaining a set of records from a collection of records based on the selected color value and the portion of the input image including the merchandise item, wherein each record in the collection of records includes at least one of (i) data representing an image of a corresponding merchandise item, or (ii) the image of the merchandise item, wherein each record in the set further identifies a link to a network site where the corresponding merchandise item is purchasable;

wherein each record in the set corresponds to a merchandise item that is determined to be similar to the merchandise item of the input image, and with a color that is based on the selected color value.

11. The non-transitory computer-readable medium of claim 10, wherein providing the first user interface feature enables the user to specify content provided on a web page.

12. The non-transitory computer-readable medium of claim 10, wherein providing the first user interface feature enables the user to submit the input image copied from an external source.

13. The non-transitory computer-readable medium of claim 10, wherein providing the first user interface feature enables the user to upload the input image.

14. The non-transitory computer-readable medium of claim 10, wherein providing the first user interface feature enables the user to specify content provided on a web page as the input image.

15. The non-transitory computer-readable medium of claim 10, wherein the instructions, when executed, perform operations that include providing a third user interface feature to enable the user to select a pattern or texture, wherein the selected pattern or texture is different than a given pattern or texture of the merchandise item;

wherein the instructions for performing the search include instructions for using the selected pattern or texture; and

wherein each record in the set corresponding to the merchandise item is determined to be similar to the merchandise item of the input image, and with a pattern or texture that is based on the selected pattern or texture.

16. A computer system comprising:

a memory that stores a set of instructions;

one or more processors that access the memory to;

provide a first user interface feature that enables a user to specify an input image including a merchandise item having a given color value, wherein the first user interface feature further enables the user to select a portion of the input image that includes the merchandise item;

provide a second user interface feature that enables the user to select a color value from a spectrum of color values, the selected color value being different than the given color value of the merchandise item;

in response to the user selecting the portion of the input image and the color value, obtain a set of records from a collection of records based on the selected color value and the portion of the input image including the merchandise item, wherein each record in the collection of records includes at least one of (i) data representing an image of a corresponding merchandise item, or (ii) the image of the merchandise item, wherein each record in the set further identifies a link to a network site where the corresponding merchandise item is purchasable; and

wherein each record in the set corresponds to a merchandise item that is determined to be similar to the merchandise item of the input image, and with a color that is based on the selected color value.