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Ranking online listings

  • US 8,732,177 B1
  • Filed: 04/26/2010
  • Issued: 05/20/2014
  • Est. Priority Date: 04/26/2010
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving, by a computer, a search query;

    identifying, by the computer, one or more listings responsive to the search query;

    determining, by the computer, for each of the one or more listings, a relevancy score based on one or more parameters in the search query, an expected click through rate, and a content density boost for a listing category that is a ratio of a click-through rate when a particular type of field is included in a listing in the listing category to a click-through rate when the particular type of field is excluded from a listing in the listing category; and

    calculating, by the computer, for each of the one or more listings, a performance score based at least in part on the relevancy score, the expected click through rate, and the content density boost.

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