Providing relevant non-requested content to a mobile device
First Claim
1. A method for providing relevant, non-requested content by a server device to a mobile device, comprising:
- determining, by the server device, a mobile user profile from characteristics of a mobile terminal and from tracked usage of the mobile terminal by a user to request content through an online portal and from mobile consumer information communicated to the user with the mobile terminal and third-party information received through an out-of-band communication other than the mobile device, wherein the third-party information is based on a plurality of detected user actions with the mobile device, including actions between third parties and the user;
updating, by the server device, the mobile user profile based on the third-party information and a result of at least one independent test of at least one provided characteristic of the mobile terminal used by the user and other information that is based on at least one of a communication header and an analysis of communication performance for the mobile device;
determining, by the server device, at least one condition that the user most often uses the mobile terminal at one or more times based on at least one provided characteristic of the mobile terminal and the other information;
comparing, by the server device, mobile purchase information from the mobile consumer information for the user to general consumer information in a general user profile for the user that requests content through the online portal, wherein at least a result of the comparison is employed to determine at least one mobile purchasing habit of the user through the mobile terminal;
using the updated mobile user profile and the at least one determined mobile purchasing habit to determine, by the server device, non-requested content and to determine a trigger at which to access the non-requested content; and
communicating, by the server device, the non-requested content to the mobile terminal at the determined trigger.
6 Assignments
0 Petitions
Accused Products
Abstract
A system and method are directed towards providing non-requested content to a mobile terminal based on characteristics of, and tracked usage of the mobile terminal to request content through an online portal service, which provides access to content in multiple subject areas. A mobile user profile is created from the characteristics and patterns of the tracked usage. The tracked usage information includes the time, location, frequency at which the content was requested. Based on the mobile user profile information, content related to previously requested content is provided to the mobile terminal upon a trigger that is related to the requested content. The trigger event may include the mobile terminal returning to a location from which certain content was previously requested. The non-requested content may further be based on a related general user profile that indicates usage of an alternate electronic device to access content through the portal.
-
Citations
20 Claims
-
1. A method for providing relevant, non-requested content by a server device to a mobile device, comprising:
-
determining, by the server device, a mobile user profile from characteristics of a mobile terminal and from tracked usage of the mobile terminal by a user to request content through an online portal and from mobile consumer information communicated to the user with the mobile terminal and third-party information received through an out-of-band communication other than the mobile device, wherein the third-party information is based on a plurality of detected user actions with the mobile device, including actions between third parties and the user; updating, by the server device, the mobile user profile based on the third-party information and a result of at least one independent test of at least one provided characteristic of the mobile terminal used by the user and other information that is based on at least one of a communication header and an analysis of communication performance for the mobile device; determining, by the server device, at least one condition that the user most often uses the mobile terminal at one or more times based on at least one provided characteristic of the mobile terminal and the other information; comparing, by the server device, mobile purchase information from the mobile consumer information for the user to general consumer information in a general user profile for the user that requests content through the online portal, wherein at least a result of the comparison is employed to determine at least one mobile purchasing habit of the user through the mobile terminal; using the updated mobile user profile and the at least one determined mobile purchasing habit to determine, by the server device, non-requested content and to determine a trigger at which to access the non-requested content; and communicating, by the server device, the non-requested content to the mobile terminal at the determined trigger. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A non-transitory computer readable storage medium, comprising instructions executed by a processor for performing actions to provide relevant, non-requested content to a mobile device, including:
-
determining, by the processor, a mobile user profile from characteristics of a mobile terminal and from tracked usage of the mobile terminal by a user to request content through an online portal and from mobile consumer information communicated to the user with the mobile terminal and third-party information received through an out-of-band communication other than the mobile device, wherein the third-party information is based on a plurality of detected user actions with the mobile device, including actions between third parties and the user; updating, by the processor, the mobile user profile based on the third-party information and a result of at least one independent test of at least one provided characteristic of the mobile terminal used by the user and other information that is based on at least one of a communication header and an analysis of communication performance for the mobile device; determining, by the processor, at least one condition that the user most often uses the mobile terminal at one or more times based on at least one provided characteristic of the mobile terminal and the other information; comparing, by the processor, mobile purchase information from the mobile consumer information for the user to general consumer information in a general user profile for the user that requests content through the online portal, wherein at least a result of the comparison is employed to determine at least one mobile purchasing habit of the user through the mobile terminal; using the updated mobile user profile and the at least one determined mobile purchasing habit to determine, by the processor, non-requested content and to determine a trigger at which to access the non-requested content; and communicating, by the processor, the non-requested content to the mobile terminal at the determined trigger.
-
-
12. A non-transitory computer readable storage medium comprising instructions executed by a processor for communicating content over a network, which when executed cause a computing device to:
-
determine, by the processor, a mobile user profile from characteristics of a mobile terminal and from tracked usage of the mobile terminal by a user to request content through an online portal and from mobile consumer information communicated to the user with the mobile terminal and third-party information received through an out-of-band communication other than the mobile device, wherein the third-party information is based on a plurality of detected user actions with the mobile device, including actions between third parties and the user; update, by the processor, the mobile user profile based on the third-party information and a result of at least one independent test of at least one provided characteristic of the mobile terminal used by the user and other information that is based on at least one of a communication header and an analysis of communication performance for the mobile device; determine, by the processor, at least one condition that the user most often uses the mobile terminal at one or more times based on at least one provided characteristic of the mobile terminal and the other information; compare, by the processor, mobile purchase information from the mobile consumer information for the user to general consumer information in a general user profile for the user that requests content through the online portal, wherein at least a result of the comparison is employed to determine at least one mobile purchasing habit of the user through the mobile terminal; use the updated mobile user profile and the at least one determined mobile purchasing habit to determine, by the processor, non-requested content, to determine a frequency for communicating the non-requested content to the mobile terminal, and to determine a trigger at which to access the non-requested content; and communicate, by the processor, the non-requested content to the mobile terminal at the determined trigger and at the determined frequency.
-
-
13. A system for providing relevant, non-requested content to a mobile device, comprising:
-
a processor; a communication interface in communication with the processor and a mobile terminal; and a memory in communication with the processor and storing machine instructions that cause the processor to perform a plurality of operations, including; determining a mobile user profile from characteristics of a mobile terminal and from tracked usage of the mobile terminal by a user to request content through an online portal and from mobile consumer information communicated to the user with the mobile terminal and third-party information received through an out-of-band communication other than the mobile device, wherein the third-party information is based on a plurality of detected user actions with the mobile device, including actions between third parties and the user; updating the mobile user profile based on the third-party information and a result of at least one independent test of at least one provided characteristic of the mobile terminal used by the user and other information that is based on at least one of a communication header and an analysis of communication performance for the mobile device; determining at least one condition that the user most often uses the mobile terminal at one or more times based on at least one provided characteristic of the mobile terminal and the other information; comparing mobile purchase information from the mobile consumer information for the user to general consumer information in a general user profile for the user that requests content through the online portal, wherein at least a result of the comparison in employed to determine at least one mobile purchasing habit of the user through the mobile terminal; using the updated mobile user profile and the at least one determined mobile purchasing habit to determine non-requested content and to determine a trigger at which to access the non-requested content; and communicating the non-requested content to the mobile terminal at the determined trigger. - View Dependent Claims (14, 15, 16, 17, 18)
-
-
19. A mobile device for receiving non-requested content, comprising:
-
a processor; a communication interface in communication with the processor and an online portal; and a memory in communication with the processor and storing machine instructions that cause the processor to perform a plurality of operations, including; communicating an identifier of a mobile terminal to the online portal to enable the online portal to initiate a mobile user profile from characteristics of the mobile terminal and from mobile consumer information communicated to a user with the mobile terminal and third-party information received through an out-of-band communication other than the mobile device, wherein the third-party information is based on a plurality of detected user actions with the mobile device, including actions between third parties and the user; updating the mobile user profile based on the third-party information and a result of at least one independent test of at least one provided characteristic of the mobile terminal used by the user and other information that is based on at least one of a communication header and an analysis of communication performance for the mobile device; determining at least one condition that the user most often uses the mobile terminal at one or more times based on at least one provided characteristic of the mobile terminal and the other information; requesting content through the online portal, enabling the online portal to track requested content and revise the mobile user profile based on the requested content; receiving non-requested content from the online portal, wherein the non-requested content is related to the requested content and the non-requested content is determined based on the updated mobile user profile, wherein the non-requested content is received upon a trigger related to the requested content, and wherein the non-requested content is further based on at least one mobile purchasing habit of the user through the mobile terminal, determined based at least on a result of a comparison of mobile purchase information from the mobile consumer information for the user to general consumer information in a general user profile for the user that requests content through the online portal. - View Dependent Claims (20)
-
Specification