System and method for delivering content to users on a network
First Claim
Patent Images
1. A method for targeting content to a user, the method being implemented by one or more processors and comprising steps of:
- (a) monitoring activities of a user in relation to one or more devices of the user, the one or more devices forming at least a portion of a personal network of the user, wherein the activities of the user include media consumption activities;
(b) determining profile information based at least in part on the monitored activities of the user;
(c) receiving a content package on at least one of the one or more devices of the user, the content package including (i) a desired content of the user, (ii) data that corresponds to a library of supplemental content items, and (iii) a selection algorithm, the content package being communicated from a source that is external to the personal network of the user;
(d) selecting one or more supplemental content items from the library of supplemental content items, wherein selecting the one or more supplemental content items is based at least in part on the selection algorithm received from the source that is external to the personal network of the user; and
wherein (a) through (d) are performed on one or more devices of the personal network and without communicating the profile information outside of the personal network of the user.
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Abstract
A system and method for targeting content to users of a device or network of user-operated devices. In an embodiment, profile information is determined about a user'"'"'s media consumption activities. One or more inputs are received from an external source to specify what content to target to the user. One or more content items are selected to target to the user based on the profile information and the one or more inputs. The selection of content items is performed without communicating the profile information outside of the user'"'"'s device or network of user-operated devices.
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Citations
32 Claims
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1. A method for targeting content to a user, the method being implemented by one or more processors and comprising steps of:
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(a) monitoring activities of a user in relation to one or more devices of the user, the one or more devices forming at least a portion of a personal network of the user, wherein the activities of the user include media consumption activities; (b) determining profile information based at least in part on the monitored activities of the user; (c) receiving a content package on at least one of the one or more devices of the user, the content package including (i) a desired content of the user, (ii) data that corresponds to a library of supplemental content items, and (iii) a selection algorithm, the content package being communicated from a source that is external to the personal network of the user; (d) selecting one or more supplemental content items from the library of supplemental content items, wherein selecting the one or more supplemental content items is based at least in part on the selection algorithm received from the source that is external to the personal network of the user; and wherein (a) through (d) are performed on one or more devices of the personal network and without communicating the profile information outside of the personal network of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer system comprising:
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one or more processors to (i) monitor activities of a user in relation to one or more devices of the user, and (ii) determine profile information based at least in part on the monitored activities, the one or more devices forming at least a portion of a personal network of the user, wherein the activities of the user include media consumption activities; a network interface to receive a content package on at least one of the one or more devices of the user, the content package including (i) a desired content of the user, (ii) data that corresponds to a library of supplemental content items, and (iii) a selection algorithm, the content package being communicated from a source that is external to the personal network of the user; and wherein the one or more processors select the one or more supplemental content items from the library of supplemental content items based at least in part on the selection algorithm received from the source that is external to the personal network, and without communicating the profile information outside of the personal network of the user. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A non-transitory computer-readable medium that stores instructions for targeting content to a user, the instructions being executable by one or more processors to perform operations that comprise:
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(a) monitoring activities of a user in relation to one or more devices of the user, the one or more devices forming at least a portion of a personal network of the user, wherein the activities of the user include media consumption activities; (b) determining profile information based at least in part on the monitored activities of the user; (c) receiving a content package on at least one of the one or more devices of the user, the content package including (i) a desired content of the user, (ii) data that corresponds to a library of supplemental content items, and (iii) a selection algorithm, the content package being communicated from a source that is external to the personal network of the user; (d) selecting one or more supplemental content items from the library of supplemental content items, wherein selecting the one or more supplemental content items is based at least in part on the selection algorithm received from the source that is external to the personal network of the user; and wherein (a) through (d) are performed without communicating the profile information outside of the personal network of the user. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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25. A computer system comprising:
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means for monitoring activities of a user in relation to one or more devices of the user, the one or more devices forming at least a portion of a personal network of the user, wherein the activities of the user include media consumption activities; means for determining profile information based at least in part on the monitored activities of the user; means for receiving a content package on at least one of the one or more devices of the user, the content package including (i) a desired content of the user, (ii) data that corresponds to a library of supplemental content items, and (iii) a selection algorithm, the content package being communicated from a source that is external to the personal network of the user; and means for selecting one or more supplemental content items from the library of supplemental content items, wherein selecting the one or more supplemental content items is based at least in part on the selection algorithm received from the source that is external to the personal network of the user, without communicating the profile information outside of the personal network of the user. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32)
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Specification