System and method for targeted healthcare messaging
First Claim
1. A system for targeted healthcare messaging, comprising:
- a first computer system for receiving a targeted healthcare message uploaded to the first computer system from a data source remote from the first computer system, the first computer system allowing the data source to create at least one pre-defined criteria to and to associate the at least one pre-defined criteria with the targeted healthcare message, the first computer system in communication with the data source;
a database in communication with the first computer system for storing the targeted healthcare message and the at least one pre-defined criteria;
a second computer system remote from the first computer system for automatically generating a request for a targeted healthcare message whenever a prescription-related activity occurs at the second computer system, the request including a field of information relating to the prescription-related activity; and
a third computer system remote from the second computer system and in communication with the first computer system, the third computer system receiving the request for the targeted healthcare message,wherein the request is processed to extract the field of information relating to the prescription-related activity and a matching targeted healthcare message is identified by comparing the field of information to the pre-defined criteria, the matching targeted healthcare message is transmitted to the second computer system, and the second computer system conveys the matching targeted healthcare message to a recipient.
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Accused Products
Abstract
A system and method for targeted pharmaceutical messaging is provided. The system includes a central targeted messaging server for receiving targeted advertisements or messages from a plurality of data sources, a notification database for storing the targeted messages and associated, pre-defined criteria, and a web server which can communicate with a plurality of message requesters to receive requests for targeted messages and to convey same to the plurality of message requesters. A customized web site could be provided for allowing vendors (e.g., pharmaceutical companies, etc.) to upload targeted message text files and/or voice files to the system of the present invention. In response to prescription-related activity, requests for targeted messages are transmitted by the plurality of message requesters to the system of the present invention. The targeted messaging server queries the notification database to identify a matching targeted message, and responds with the location of a matching targeted message text and/or voice file. The matching targeted message can then be transmitted and conveyed to the recipient.
124 Citations
16 Claims
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1. A system for targeted healthcare messaging, comprising:
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a first computer system for receiving a targeted healthcare message uploaded to the first computer system from a data source remote from the first computer system, the first computer system allowing the data source to create at least one pre-defined criteria to and to associate the at least one pre-defined criteria with the targeted healthcare message, the first computer system in communication with the data source; a database in communication with the first computer system for storing the targeted healthcare message and the at least one pre-defined criteria; a second computer system remote from the first computer system for automatically generating a request for a targeted healthcare message whenever a prescription-related activity occurs at the second computer system, the request including a field of information relating to the prescription-related activity; and a third computer system remote from the second computer system and in communication with the first computer system, the third computer system receiving the request for the targeted healthcare message, wherein the request is processed to extract the field of information relating to the prescription-related activity and a matching targeted healthcare message is identified by comparing the field of information to the pre-defined criteria, the matching targeted healthcare message is transmitted to the second computer system, and the second computer system conveys the matching targeted healthcare message to a recipient. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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Specification