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System and method for segmenting items in a shopping cart by carbon footprint

  • US 8,738,432 B2
  • Filed: 11/24/2008
  • Issued: 05/27/2014
  • Est. Priority Date: 11/24/2008
  • Status: Expired due to Fees
First Claim
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1. A method implemented in a computer infrastructure comprising computer executable code tangibly embodied on a computer readable medium being operable to:

  • provide a shopping cart for a shopper;

    segment, by a processor, items in the shopping cart based on at least one environmental parameter associated with each item;

    obtain an additional item that is a substitute for, or complementary to, one of the items in the shopping cart, wherein the additional item is obtained based on at least one environmental parameter of the additional item being different from the at least one environmental parameter of the one of the items in the shopping cart; and

    display to the shopper an offer to substitute the additional item for the one of the items in the shopping cart.

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