Response attribution valuation
First Claim
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1. A computer program product embodied on a computer readable storage medium, the computer program product comprising instructions for causing a computer to:
- retrieve a value for a response rate parameter associated with a communication and a power law parameter that corresponds to a time delay distribution associated with receiving a response from a recipient;
generate a response attribution value according to the retrieved value for the response rate parameter and the retrieved value for the power law parameter;
calculate a subsequent value for the response rate parameter; and
calculate a subsequent value for the power law parameter by applying the generated response attribution value and the time delay distribution to a weighted regression model.
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Abstract
A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
70 Citations
18 Claims
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1. A computer program product embodied on a computer readable storage medium, the computer program product comprising instructions for causing a computer to:
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retrieve a value for a response rate parameter associated with a communication and a power law parameter that corresponds to a time delay distribution associated with receiving a response from a recipient; generate a response attribution value according to the retrieved value for the response rate parameter and the retrieved value for the power law parameter; calculate a subsequent value for the response rate parameter; and calculate a subsequent value for the power law parameter by applying the generated response attribution value and the time delay distribution to a weighted regression model. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An apparatus comprising:
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a processor; and a computer program product embodied on a computer readable storage medium, the computer program product comprising instructions for causing the processor to; retrieve a value for a response rate parameter associated with a communication and a power law parameter that corresponds to a time delay distribution associated with receiving a response from a recipient; generate a response attribution value according to the retrieved value for the response rate parameter and the retrieved value for the power law parameter; calculate a subsequent value for the response rate parameter; and calculate a subsequent value for the power law parameter by applying the generated response attribution value and the time delay distribution to a weighted regression model. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification