System and method for advertising using pushed video
First Claim
1. A computer-based push video system comprising:
- at least one database; and
at least one server connected to the at least one database, wherein the at least one server comprises at least one processor, and wherein the at least one server is programmed to;
determine at least one recipient to send electronically a video with an advertisement, based on a relationship between a subject matter of the video and affinity data for the at least one recipient stored in the at least one database, wherein the affinity data relates to one or more topics of interest to the at least one recipient;
transmit an email to the at least one recipient associated with a recipient client device via a data network, wherein the video is playable from the email by the recipient client device, wherein the video includes a start and an end, and comprises a content portion and an advertisement portion, wherein the content portion of the video pertains to an affinity of the at least one recipient, and wherein the advertisement portion of the video starts after the start of the video and wherein the advertisement portion of the video ends prior to the end of the video;
gather recipient interaction data for the at least one recipient by tracking interaction by the at least one recipient with the video, wherein the recipient interaction data is stored in the at least one database, and wherein the recipient interaction data comprises data indicative of;
whether the email was opened by the at least one recipient;
whether a portion of the video was played by the recipient client device;
how much of the video was played by the recipient client device, including whether a portion of the advertisement portion was played; and
whether the at least one recipient accessed a hyperlink in the video associated with the advertisement portion of the video; and
compute an advertisement fee to charge an advertiser associated with the advertisement portion of the video based on the recipient interaction data, wherein the advertisement fee is computed based on at least whether the email was opened by the at least one recipient, whether a portion of the video was played by the recipient client device, how much of the video was played by the recipient client device, including whether a portion of the advertisement portion was played, and whether the at least one recipient accessed the hyperlink in the video associated with the advertisement portion of the video.
0 Assignments
0 Petitions
Accused Products
Abstract
Computer-based systems and methods for advertising by pushing video to recipients. The subject matter of the videos may be targeted to the affinities of the recipients. The videos embedded in the emails may comprise a short commercial that the recipients view when viewing the video. A computerized host data center may track the recipients'"'"' interaction with the video. Advertisers may be charged advertising rates based on the recipients'"'"' interactions with the video email. The video may be continually pushed to various recipients. The recipients may watch the videos when it is convenient for them simply by opening, for example, an email that included the video in various embodiments.
-
Citations
13 Claims
-
1. A computer-based push video system comprising:
-
at least one database; and at least one server connected to the at least one database, wherein the at least one server comprises at least one processor, and wherein the at least one server is programmed to; determine at least one recipient to send electronically a video with an advertisement, based on a relationship between a subject matter of the video and affinity data for the at least one recipient stored in the at least one database, wherein the affinity data relates to one or more topics of interest to the at least one recipient; transmit an email to the at least one recipient associated with a recipient client device via a data network, wherein the video is playable from the email by the recipient client device, wherein the video includes a start and an end, and comprises a content portion and an advertisement portion, wherein the content portion of the video pertains to an affinity of the at least one recipient, and wherein the advertisement portion of the video starts after the start of the video and wherein the advertisement portion of the video ends prior to the end of the video; gather recipient interaction data for the at least one recipient by tracking interaction by the at least one recipient with the video, wherein the recipient interaction data is stored in the at least one database, and wherein the recipient interaction data comprises data indicative of; whether the email was opened by the at least one recipient; whether a portion of the video was played by the recipient client device; how much of the video was played by the recipient client device, including whether a portion of the advertisement portion was played; and whether the at least one recipient accessed a hyperlink in the video associated with the advertisement portion of the video; and compute an advertisement fee to charge an advertiser associated with the advertisement portion of the video based on the recipient interaction data, wherein the advertisement fee is computed based on at least whether the email was opened by the at least one recipient, whether a portion of the video was played by the recipient client device, how much of the video was played by the recipient client device, including whether a portion of the advertisement portion was played, and whether the at least one recipient accessed the hyperlink in the video associated with the advertisement portion of the video. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 10, 12)
-
-
9. A computer-based push video method comprising:
-
determining, by at least one server, at least one recipient to send electronically a video with an advertisement, based on a relationship between a subject matter of the video and affinity data for the at least one recipient stored in at least one database, wherein the affinity data relates to one or more topics of interest to the at least one recipient; transmitting an email by the least one server to the at least one recipient associated with a recipient client device via a data network, wherein the video is playable from the email by the recipient client device, wherein the video includes a start and an end, and comprises a content portion and an advertisement portion, wherein the content portion of the video pertains to an affinity of the at least one recipient based on the affinity data regarding the recipient'"'"'s affinities stored in the at least one database that is in communication with the at least one server, and wherein the advertisement portion of the video starts after the start of the video and wherein the advertisement portion of the video ends prior to the end of the video, and wherein the at least one server comprises a processor; gathering recipient interaction data for the at least one recipient by tracking by the at least one server interaction by the at least one recipient with the video, wherein the recipient interaction data is stored in the at least one database, and wherein the recipient interaction data comprises data indicative of; whether the email was opened by the at least one recipient; whether a portion of the video was played by the recipient client device; how much of the video was played by the recipient client device, including whether a portion of the advertisement portion was played; and whether the at least one recipient accessed a hyperlink in the video associated with the advertisement portion of the video; and computing an advertisement fee to charge an advertiser associated with the advertisement portion of the video based on the recipient interaction data, wherein the advertisement fee is computed based on at least whether the email was opened by the at least one recipient, whether a portion of the video was played by the recipient client device, how much of the video was played by the recipient client device, including whether a portion of the advertisement portion was played, and whether the at least one recipient accessed the hyperlink in the video associated with the advertisement portion of the video. - View Dependent Claims (11, 13)
-
Specification