Research data gathering with a portable monitor and a stationary device
First Claim
Patent Images
1. A method for gathering data concerning exposure to media-data, comprising:
- gathering, via a stationary monitoring system, first data concerning exposure to the media output by a media receiver wherein gathering the first data comprises collecting a first ancillary code encoded in the media;
gathering second data concerning exposure to the media output by the media receiver with a portable monitor carried on the person of a user, wherein the second data comprises a second ancillary code encoded in the media;
gathering location data encoded in the media by the stationary monitoring system, the location data providing information on a physical location of the portable monitor relative to the stationary monitoring system; and
producing audience measurement data concerning exposure to the media output by the receiver from the first data, the second data, and the location data.
13 Assignments
0 Petitions
Accused Products
Abstract
Methods of gathering data concerning a location of an audience member proximate to a content presentation are provided. A stationary device is proximate to the content presentation. A portable monitor is carried by or with the person of an audience member. Location data is obtained by communicating data from the portable monitor to the stationary device, or from the stationary device to the portable monitor, or by comparing data gathered by both the stationary device and the portable monitor.
81 Citations
21 Claims
-
1. A method for gathering data concerning exposure to media-data, comprising:
-
gathering, via a stationary monitoring system, first data concerning exposure to the media output by a media receiver wherein gathering the first data comprises collecting a first ancillary code encoded in the media; gathering second data concerning exposure to the media output by the media receiver with a portable monitor carried on the person of a user, wherein the second data comprises a second ancillary code encoded in the media; gathering location data encoded in the media by the stationary monitoring system, the location data providing information on a physical location of the portable monitor relative to the stationary monitoring system; and producing audience measurement data concerning exposure to the media output by the receiver from the first data, the second data, and the location data. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A system for gathering data concerning exposure to media, comprising:
-
a stationary monitoring system for gathering first data concerning exposure to the media from a media receiver, wherein gathering the first data comprises gathering a first ancillary code encoded in the media; a portable monitor for gathering second data concerning exposure to the media output by the media receiver, wherein gathering the second data comprises gathering a second ancillary code encoded in the media; wherein the portable monitor gathers location data encoded in the media by the stationary monitoring system, the location data providing information on a physical location of the portable monitor relative to the stationary monitoring system; and a processor comprising at least one input for receiving the first data, second, data, and location data and producing audience measurement data concerning exposure to the media output by the media receiver based on the first data, the second data, and the location data. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A method for gathering data concerning exposure to media related to a content presentation, comprising:
-
gathering, via a stationary monitoring system, first data concerning exposure to the media output by a media receiver, wherein gathering the first data comprises the stationary monitoring system detecting a first ancillary code encoded in the media; gathering, via a portable monitor carried on the person of a user, second data concerning exposure to the media output by the media receiver, wherein gathering the second data comprises the portable monitor detecting a second ancillary code encoded in the media; gathering, via the portable monitor, location data encoded in the media by the stationary monitoring system; comparing the first and second data to produce presence data indicating a presence of an audience member at the media receiver; and producing audience measurement data concerning exposure to the media output by the media receiver from the first data, the second data, the location data, and the presence data. - View Dependent Claims (16, 17, 18, 19, 20)
-
-
21. A method for gathering data concerning exposure to media, comprising:
-
gathering, via a stationary monitoring system, first data concerning exposure to the media output by a media receiver, wherein gathering the first data comprises at least one of (i) gathering a detected first ancillary code encoded in the media, and (ii) gathering a signature extracted from the media; gathering, via a portable monitor carried on the person of the user, second data concerning exposure to the media output by the media receiver, wherein the second data comprises encoded location data encoded in the media by the stationary monitoring system and at least one of (i) a detected first ancillary code encoded in the media, and (ii) a signature extracted from the media; comparing the first gathered data to the second gathered data; and producing audience measurement data associated with the media based on the location data and the comparison of the first gathered data to the second gathered data, the location data encoded in the media by the stationary monitoring system and gathered by the portable monitor, wherein the location data provides information on a physical location of the portable monitor relative to the stationary monitoring system.
-
Specification