Methods and apparatus to count audience members
First Claim
1. A method comprising:
- identifying a first audience member present in a statistically selected location at a first time, the statistically selected location comprising a receiver presenting first media in association with a source identification of the first media at the first time;
incrementing a stored first count of a number of times the first audience member is in the statistically selected location during a day part corresponding to the first time, wherein the first count corresponds to the source identification of the first media tuned by the receiver at the first time;
incrementing a stored tuning occasion count of a number of times the receiver in the statistically selected location was used during the day part, the stored tuning occasion count corresponding to the source identification of the first media;
identifying a second audience member present in the statistically selected location at a second time, the receiver presenting second media in association with the source identification of the first media at the second time;
incrementing a stored second count of a number of times the second audience member is in the statistically selected location during the day part, wherein the second count corresponds to the source identification of the first media;
incrementing the stored tuning occasion count for the statistically selected location for the day part and the source identification of the first media;
determining a probability that an unidentified audience member in the statistically selected location at a third time is the first audience member based on the first count, the second count, and the tuning occasion count; and
incrementing a count associated with the first audience member based on a comparison of the probability to a threshold.
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Abstract
Methods and apparatus to count audience members are disclosed. An example method includes identifying a first audience member present at a first time, incrementing a stored first count of a number of times the first audience member is present during a day part corresponding to the first time, incrementing a stored tuning occasion count, identifying a second audience member present at a second time, incrementing a stored second count of a number of times the second audience member is present during the day part, incrementing the stored tuning occasion count, determining a probability that an unidentified audience member is the first audience member based on the first count, the second count, and the tuning occasion count, and counting the first audience member based on a comparison of the probability to a threshold.
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Citations
12 Claims
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1. A method comprising:
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identifying a first audience member present in a statistically selected location at a first time, the statistically selected location comprising a receiver presenting first media in association with a source identification of the first media at the first time; incrementing a stored first count of a number of times the first audience member is in the statistically selected location during a day part corresponding to the first time, wherein the first count corresponds to the source identification of the first media tuned by the receiver at the first time; incrementing a stored tuning occasion count of a number of times the receiver in the statistically selected location was used during the day part, the stored tuning occasion count corresponding to the source identification of the first media; identifying a second audience member present in the statistically selected location at a second time, the receiver presenting second media in association with the source identification of the first media at the second time; incrementing a stored second count of a number of times the second audience member is in the statistically selected location during the day part, wherein the second count corresponds to the source identification of the first media; incrementing the stored tuning occasion count for the statistically selected location for the day part and the source identification of the first media; determining a probability that an unidentified audience member in the statistically selected location at a third time is the first audience member based on the first count, the second count, and the tuning occasion count; and incrementing a count associated with the first audience member based on a comparison of the probability to a threshold. - View Dependent Claims (2, 3, 4)
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5. An apparatus, comprising:
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a processor; and a memory coupled to the processor, the memory storing machine readable instructions which, when executed by the processor, cause the processor to; identify a first audience member present in a statistically selected location at a first time, the statistically selected location comprising a receiver presenting first media in association with a source identification at the first time; increment a stored first count of a number of times the first audience member is in the statistically selected location during a day part corresponding to the first time, wherein the first count corresponds to the source identification of the first media tuned by the receiver at the first time; increment a stored tuning occasion count of a number of times the receiver in the statistically selected location was used during the day part, the stored tuning occasion count corresponding to the source identification of the first media; identify a second audience member present in the statistically selected location at a second time, the receiver presenting second media in association with the source identification of the first media at the second time; increment a stored second count of a number of times the second audience member is in the statistically selected location during the day part, wherein the second count corresponds to the source identification of the first media; increment the stored tuning occasion count for the statistically selected location for the day part and the source identification of the first media; determine a probability that an unidentified audience member in the statistically selected location at a third time is the first audience member based on the first count, the second count, and the tuning occasion count; and increment a count associated with the first audience member based on a comparison of the probability to a threshold. - View Dependent Claims (6, 7, 8)
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9. A tangible computer-readable storage device or storage disc comprising computer-readable instructions which, when executed by a processor, cause the processor to at least:
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identify a first audience member present in a statistically selected location at a first time, the statistically selected location comprising a receiver presenting first media in association with a source identification of the first media at the first time; increment a stored first count of a number of times the first audience member is in the statistically selected location during a day part corresponding to the first time, wherein the first count corresponds to the source identification of the first media tuned by the receiver at the first time; increment a stored tuning occasion count of a number of times the receiver in the statistically selected location was used during the day part, the stored tuning occasion count corresponding to the source identification of the first media; identify a second audience member present in the statistically selected location at a second time, the receiver presenting second media in association with the source identification of the first media at the second time; increment a stored second count of a number of times the second audience member is in the statistically selected location during the day part, wherein the second count corresponds to the source identification of the first media; increment the stored tuning occasion count for the statistically selected location for the day part and the source identification of the first media; determine a probability that an unidentified audience member in the statistically selected location at a third time is the first audience member based on the first count, the second count, and the tuning occasion count; and increment a count associated with the first audience member based on a comparison of the probability to a threshold. - View Dependent Claims (10, 11, 12)
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Specification