System and method of delivering advertisement data to a mobile device

• US 8,739,201 B2
• Filed: 07/28/2008
• Issued: 05/27/2014
• Est. Priority Date: 07/28/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Malik, Dale
• Primary Examiner(s): Kumar, Pankaj
• Assistant Examiner(s): FLYNN, RANDY A
• Application Number:
  US12/181,076
• Publication Number:
  US 20100023965A1
• Time in Patent Office: 2,129 Days
• Field of Search: 725/32, 725/38, 725/135
• US Class Current: 725/32
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/6181 involving transmission via a mobile phone network arrangements for providing broadcast or conference services to substation in data switching networks in combination with wireless systems H04L12/189; wireless uplink channel access H04W74/004
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method of delivering advertisement data to a mobile device includes receiving video content associated with an advertisement at a set-top box device via an access network of a video distribution system. The method also includes receiving an advertisement selection command at the set-top box device. The advertisement selection command indicates that data related to the advertisement is to be sent to a particular mobile device associated with the set-top box device. Further, the method includes sending an indication of the advertisement selection command to an advertisement data management system via the access network, in response to the advertisement selection command.

Claims

1. A method of delivering advertisement data to a mobile device, the method comprising:

receiving, by a set-top box comprising a processor, a request to register a particular cellular mobile communication device, wherein the particular cellular mobile communication device is configured for voice communications with other cellular mobile communication devices;

receiving, by the set-top box, registration information associated with the particular cellular mobile communication device;

sending, by the set-top box, the registration information to an advertisement data management system for storage in a registry of cellular mobile communication devices associated with the set top box;

receiving, by the set-top box, video content associated with an advertisement, wherein the video content is received via an access network of a video distribution system;

providing video content associated with the advertisement to a display device coupled to the set-top box to display the advertisement;

receiving, by the set-top box, a first advertisement selection command;

providing, by the set-top box, a graphical menu of a plurality of advertisements to the display device in response to the receiving of the first advertisement selection command;

receiving, by the set-top box, via the graphical menu a second advertisement selection command identifying a selected advertisement of the plurality of advertisements, wherein the second advertisement selection command indicates that metadata related to the selected advertisement is to be sent to the particular cellular mobile communication device associated with the set-top box;

extracting, by the set-top box, metadata from the video content corresponding to the selected advertisement responsive to receiving the second advertisement selection command; and

sending, by the set-top box, the metadata to the advertisement data management system via the access network;

receiving, by the set-top box, data from the advertisement data management system indicating that a plurality of cellular mobile communication devices are registered with the set-top box;

providing, by the set-top box, a graphical menu to the display device identifying the plurality of cellular mobile communication devices registered with the set-top box;

receiving, by the set-top box, a selection via the graphical menu of a selected cellular mobile communication device of the plurality of cellular mobile communication devices; and

sending, by the set-top box, an identification of the selected cellular mobile communication device to the advertisement data management system, to cause the advertisement data management system to deliver a mobile version of the advertisement to the selected cellular mobile communication device via a cellular mobile communication network, wherein the selected cellular mobile communication device stores the mobile version of the advertisement that was displayed on the display device by the set-top box, for display by the selected cellular mobile communication device.

2. The method of claim 1, wherein one of the first advertisement selection command, the second advertisement command, or a combination thereof is received via a remote controller in communication with the set top box, wherein the registration information includes an identifier for use in establishing communications with the particular mobile device, and wherein the registration information and the metadata are configured to enable the advertisement data management system to retrieve a different version of the advertisement that is adapted for presentation on mobile voice communication devices.

3. The method of claim 1, wherein the graphical menu of a plurality of advertisements includes selectable indicators of advertisements received at the set-top box within a particular period of time prior to receipt of the first advertisement selection command at the set-top box.

4. The method of claim 1, further comprising sending program information to the advertisement data management system, wherein the program information includes one of a channel, a time, a television program, or any combination thereof.

5. The method of claim 1, further comprising:

receiving metadata with the video content, wherein the metadata includes data related to the advertisement; and

sending the metadata related to the advertisement to the advertisement data management system with contact information related to the particular mobile device.

6. A set-top box device, comprising:

processing logic; and

a memory accessible to the processing logic, the memory to store instructions, which when executed by the processing logic, cause the processing logic to perform operations comprising;

receiving a request to register a particular mobile device;

receiving registration information associated with the particular mobile device;

sending the registration information to an advertisement data management system for storage in a registry of mobile devices associated with the set top box;

receiving video content associated with an advertisement, wherein the video content is received via an access network of a video distribution system;

providing video content associated with the advertisement to a display device coupled to the set-top box device to display the advertisement;

receiving a first advertisement selection command;

providing a graphical menu of a plurality of advertisements to the display device in response to the receiving of the first advertisement selection command;

receiving via the graphical menu a second advertisement selection command identifying a selected advertisement of the plurality of advertisements,

wherein the second advertisement selection command indicates that metadata related to the advertisement is to be sent to the particular mobile device associated with the set-top box device;

extracting metadata from the video content corresponding to the selected advertisement responsive to receiving the second advertisement selection command;

sending an indication of the second advertisement selection command to the advertisement data management system via the access network, in response to the second advertisement selection command;

receiving data from the advertisement data management system indicating that a plurality of mobile devices are registered with the set-top box;

providing a graphical menu to the display device identifying the plurality of mobile devices registered with the set-top box device;

receiving a selection via the graphical menu of a selected mobile device of the plurality of mobile devices; and

sending an identification of the selected mobile device to the advertisement data management system, to cause the advertisement data management system to deliver a mobile version of the advertisement to the selected mobile device via a mobile communication network, wherein the selected mobile device stores the mobile version of the advertisement that was displayed on the display device by the set-top box, for display by the selected mobile device.

7. The set-top box device of claim 6, the operations further comprising calling an ad-to-go application in response to the second advertisement selection command, the ad-to-go application executable by the processing logic to send one of the indication of the second advertisement selection command, program information, data related to the advertisement, or any combination thereof, to the advertisement data management system, and wherein the registration information and the metadata are configured to enable the advertisement data management system to retrieve a different version of the advertisement that is adapted for presentation on mobile voice communication devices.

8. The set-top box device of claim 7, wherein the ad-to-go application is executable by the processing logic to extract the data related to the advertisement from metadata received with the video content, and wherein the particular mobile device is configured for voice communications with other communication devices.

9. The set-top box device of claim 7, wherein the ad-to-go application is stored at the set-top box device.

10. The set-top box device of claim 7, wherein the ad-to-go application is stored at one of the advertisement data management system or an application server accessible to the set-top box device via the access network.

11. The set-top box device of claim 7, wherein the data related to the advertisement includes one of an electronic coupon, an electronically readable code, a mobile version of the advertisement, information related to an offer associated with the advertisement, information related to an event associated with the advertisement, or any combination thereof.

12. A non-transitory machine-readable medium having processor-readable instructions that are executable by a processor to perform a method, the method comprising:

receiving registration information at an advertisement data management system for storage in a registry of mobile devices associated with a set-top box device, wherein the registration information corresponds to a mobile device that is adapted to enable voice communications with other communication devices, and wherein the registration information is received by the advertisement data management system from the set-top box device responsive to a request to register the mobile device that is received at the set-top box device;

receiving an indication of an advertisement selection command from the set-top box device at the advertisement data management system, wherein the advertisement selection command indicates that metadata related to a selected advertisement of a plurality of advertisements received at the set-top box device and presented by a display coupled to the set-top box device, wherein the display provides a graphical menu of the plurality of advertisements, and the selected advertisement is to be sent to the mobile device associated with the set-top box device;

sending the metadata related to the advertisement from the advertisement data management system to the mobile device in response to the indication;

sending data to the set-top box indicating a plurality of mobile devices registered with the set-top box;

receiving an identification of a selected mobile device of the plurality of mobile devices, wherein the identification is made from the set-top box, the identification being based on a selection at the set-top box from a graphical menu of the data indicating the plurality of mobile devices registered with the set-top box; and

delivering a mobile version of the advertisement to the selected mobile device via a mobile communication network, wherein the selected mobile device stores the mobile version of the advertisement that was displayed on the display by the set-top box, for display by the selected mobile device.

13. The non-transitory machine-readable medium of claim 12, wherein the method further comprises:

receiving program information from the set-top box device; and

identifying the advertisement based on the program information.

14. The non-transitory machine-readable medium of claim 13, wherein the method further comprises retrieving data related to the advertisement from an advertisement data database, and wherein the registration information and the metadata are configured to enable the advertisement data management system to retrieve a different version of the advertisement that is adapted for presentation on mobile voice communication devices.

15. The non-transitory machine-readable medium of claim 12, wherein the method further comprises receiving the metadata related to the advertisement from the set-top box device, and wherein the metadata is associated with a bar code.