Demographic classifiers from media content

• US 8,739,207 B1
• Filed: 08/21/2012
• Issued: 05/27/2014
• Est. Priority Date: 04/23/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Black, Julie, Ip, Lawrence P., Baran, Emre Y.
• Primary Examiner(s): SHANG, ANNAN Q
• Application Number:
  US13/591,101
• Time in Patent Office: 644 Days
• Field of Search: 725 32- 36, 709217-231
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/234336 by media transcoding, e.g. video is transformed into a slideshow of still pictures or audio is converted into text
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73

Abstract

Methods, systems and computer program products for classifying incoming data and identifying relevant demographic information from the incoming data. The incoming data may include media content, and the media content may be classified to determine demographic information such as the audience of the media content associated with the media content related to a topic. A content item presented in another medium on the same topic also may be identified. Subsequently, appropriate advertising based on the demographic information to be associated with the content item may be provided.

Claims

1. A method comprising:

determining that a portion of broadcast media relates to a particular topic;

inferring demographic information for an audience of the portion of broadcast media;

associating the demographic information for the audience of the portion of broadcast media with the particular topic;

receiving a request for providing advertising to be served with a web page that relates to the particular topic; and

selecting, using one or computers, advertising to be served with the web page based at least in part on the demographic information associated with the particular topic to which the web page and the portion of broadcast media relate.

2. The method of claim 1, wherein inferring the demographic information comprises identifying demographic tags associated with advertising included in the portion of broadcast media.

3. The method of claim 1, wherein inferring the demographic information comprises classifying the portion of broadcast media using a machine learning system.

4. The method of claim 1, further comprising:

converting the portion of broadcast media into textual content; and

determining that the portion of broadcast media relates to the particular topic from the textual content.

5. The method of claim 4, further comprising:

removing extraneous or irrelevant material from the textual content prior to determining that the portion of broadcast media relates to the particular topic.

6. The method of claim 4, wherein determining that the portion of broadcast media relates to the particular topic from the textual content comprises extracting one or more of terms, phrases, concepts, taxonomy categories, or topics from the textual content.

7. The method of claim 1, further comprising:

determining that the web page relates to the particular topic from content of the web page.

8. The method of claim 1, wherein the portion of broadcast media comprises metadata associated with media content, and wherein inferring the demographic information comprises inferring the demographic information from the metadata.

9. A system comprising:

a processor; and

a computer-readable medium coupled to the processor and having instructions stored thereon, which, when executed by the processor, cause the processor to perform operations comprising;

determining that a portion of broadcast media relates to a particular topic;

inferring demographic information for an audience of the portion of broadcast media;

associating the demographic information for the audience of the portion of broadcast media with the particular topic;

receiving a request for providing advertising to be served with a web page that relates to the particular topic; and

selecting, using one or computers, advertising to be served with the web page based at least in part on the demographic information associated with the particular topic to which the web page and the portion of broadcast media relate.

10. The system of claim 9, wherein inferring the demographic information comprises identifying demographic tags associated with advertising included in the portion of broadcast media.

11. The system of claim 9, wherein inferring the demographic information comprises classifying the portion of broadcast media using a machine learning system.

12. The system of claim 9, the operations further comprising:

converting the portion of broadcast media into textual content; and

determining that the portion of broadcast media relates to the particular topic from the textual content.

13. The system of claim 12, the operations further comprising:

removing extraneous or irrelevant material from the textual content prior to determining that the portion of broadcast media relates to the particular topic.

14. The system of claim 12, wherein determining that the portion of broadcast media relates to the particular topic from the textual content comprises extracting one or more of terms, phrases, concepts, taxonomy categories, or topics from the textual content.

15. The system of claim 9, wherein the portion of broadcast media comprises metadata associated with media content, and wherein inferring the demographic information comprises inferring the demographic information from the metadata.

16. A computer-readable storage device having instructions stored thereon, which, when executed by a processor, cause the processor to perform operations comprising:

determining that a portion of broadcast media relates to a particular topic;

inferring demographic information for an audience of the portion of broadcast media;

associating the demographic information for the audience of the portion of broadcast media with the particular topic;

receiving a request for providing advertising to be served with a web page that relates to the particular topic; and

selecting, using one or computers, advertising to be served with the web page based at least in part on the demographic information associated with the particular topic to which the web page and the portion of broadcast media relate.

17. The computer-readable storage device of claim 16, wherein inferring the demographic information comprises identifying demographic tags associated with advertising included in the portion of broadcast media.

18. The computer-readable storage device of claim 16, wherein inferring the demographic information comprises classifying the portion of broadcast media using a machine learning system.

19. The computer-readable storage device of claim 16, the operations further comprising:

converting the portion of broadcast media into textual content; and

determining that the portion of broadcast media relates to the particular topic from the textual content.

20. The computer-readable storage device of claim 19, the operations further comprising:

removing extraneous or irrelevant material from the textual content prior to determining that the portion of broadcast media relates to the particular topic.

21. The computer-readable storage device of claim 19, wherein determining that the portion of broadcast media relates to the particular topic from the textual content comprises extracting one or more of terms, phrases, concepts, taxonomy categories, or topics from the textual content.

22. The computer-readable storage device of claim 16, wherein the portion of broadcast media comprises metadata associated with media content, and wherein inferring the demographic information comprises inferring the demographic information from the metadata.