Apparatus and method for providing a marketing service
First Claim
Patent Images
1. A computer implemented method comprising:
- generating, by a computer system, advertising material personalized for a user based on preferences of the user;
monitoring, by the computer system, a rate of access by the user in particular to the advertising material;
determining, by the computer system, a desired frequency at which the advertising material is to be provided for the user in particular based on the rate of access by the user in particular; and
providing, by the computer system, the advertising material for the user at the desired frequency.
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Abstract
Apparatus and method for providing a marketing service are described. In one embodiment, a computer-readable storage medium includes: (1) a preferences module that is configured to collect a set of preferences of a user; (2) a monitoring module that is configured to monitor a web site based on the set of preferences so as to identify relevant content; and (3) a notification module that is configured to generate a message alerting the user of the relevant content.
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Citations
20 Claims
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1. A computer implemented method comprising:
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generating, by a computer system, advertising material personalized for a user based on preferences of the user; monitoring, by the computer system, a rate of access by the user in particular to the advertising material; determining, by the computer system, a desired frequency at which the advertising material is to be provided for the user in particular based on the rate of access by the user in particular; and providing, by the computer system, the advertising material for the user at the desired frequency. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer storage medium storing computer executable instructions that, when executed, cause a computer system to perform a computer implemented method comprising:
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generating advertising material personalized for a user based on preferences of the user; monitoring a rate of access by the user in particular to the advertising material; determining a desired frequency at which the advertising material is to be provided for the user in particular based on the rate of access by the user in particular; and providing the advertising material for the user at the desired frequency.
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20. A computer system comprising:
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at least one processor; and a memory storing instructions configured to instruct the at least one processor to perform; generating, by the at least one processor, advertising material personalized for a user based on preferences of the user; monitoring, by the at least one processor, a rate of access by the user in particular to the advertising material; determining, by the at least one processor, a desired frequency at which the advertising material is to be provided for the user in particular based on the rate of access by the user in particular; and providing, by the at least one processor, the advertising material for the user at the desired frequency.
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Specification