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Methods for implementing a loyalty program

  • US 8,744,939 B2
  • Filed: 08/01/2011
  • Issued: 06/03/2014
  • Est. Priority Date: 03/03/2008
  • Status: Active Grant
First Claim
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1. A method of rewarding loyalty of a user having a personal terminal transported by or on behalf of the user, the method comprising:

  • detecting whether the personal terminal is within a predetermined physical proximity of an interaction terminal associated with a product, a product device, a transaction device, and/or a promotional object;

    providing, based at least in part on the detection of the personal terminal within the predetermined physical proximity of the interaction terminal and regardless of whether a sale takes place, a loyalty reward to the user, wherein the loyalty reward varies based at least in part on how the user interacts with the product, the product device, the transaction device, and/or the promotional object;

    wherein varying the loyalty reward is based at least in part on a predefined criteria, the predefined criteria comprising at least one of the following;

    time, location, product, brand, frequency, quantity, and price; and

    wherein the loyalty reward comprises at least one of the following;

    a loyalty point, a monetary value, and a credit toward at least a portion of a product or a service.

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