Methods for implementing a loyalty program
First Claim
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1. A method of rewarding loyalty of a user having a personal terminal transported by or on behalf of the user, the method comprising:
- detecting whether the personal terminal is within a predetermined physical proximity of an interaction terminal associated with a product, a product device, a transaction device, and/or a promotional object;
providing, based at least in part on the detection of the personal terminal within the predetermined physical proximity of the interaction terminal and regardless of whether a sale takes place, a loyalty reward to the user, wherein the loyalty reward varies based at least in part on how the user interacts with the product, the product device, the transaction device, and/or the promotional object;
wherein varying the loyalty reward is based at least in part on a predefined criteria, the predefined criteria comprising at least one of the following;
time, location, product, brand, frequency, quantity, and price; and
wherein the loyalty reward comprises at least one of the following;
a loyalty point, a monetary value, and a credit toward at least a portion of a product or a service.
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Abstract
A method of rewarding loyalty of a user may include providing a personal terminal to the user, detecting whether the personal terminal is within proximity of an interaction terminal, and based at least in part on the proximity of the personal terminal to the interaction terminal, providing a benefit to the user.
204 Citations
16 Claims
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1. A method of rewarding loyalty of a user having a personal terminal transported by or on behalf of the user, the method comprising:
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detecting whether the personal terminal is within a predetermined physical proximity of an interaction terminal associated with a product, a product device, a transaction device, and/or a promotional object; providing, based at least in part on the detection of the personal terminal within the predetermined physical proximity of the interaction terminal and regardless of whether a sale takes place, a loyalty reward to the user, wherein the loyalty reward varies based at least in part on how the user interacts with the product, the product device, the transaction device, and/or the promotional object; wherein varying the loyalty reward is based at least in part on a predefined criteria, the predefined criteria comprising at least one of the following;
time, location, product, brand, frequency, quantity, and price; andwherein the loyalty reward comprises at least one of the following;
a loyalty point, a monetary value, and a credit toward at least a portion of a product or a service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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Specification