Customization of content and advertisements in publications

• US 8,745,226 B2
• Filed: 05/02/2006
• Issued: 06/03/2014
• Est. Priority Date: 05/02/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Harinstein, Jason, Davis, Karen Roter
• Primary Examiner(s): Patel, Ashok B.
• Assistant Examiner(s): Baron, James
• Application Number:
  US11/381,221
• Publication Number:
  US 20070260671A1
• Time in Patent Office: 2,954 Days
• Field of Search: 709/226, 707/100, 705/1, 705/14, 705 26- 27
• US Class Current: 709/226
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method includes receiving personalized content from a plurality of content sources. The personalized content is based on user input. The method further includes receiving a personalized advertisement based on user input, and creating a customized publication including the personalized content and the personalized advertisement.

Claims

1. A method performed by a device, the method comprising:

receiving, by a processor of the device and from a user device, a request to create a publication;

searching, by the processor and based on particular input from the user device, a plurality of content sources to identify particular content for the publication;

providing, by the processor and to the user device, search queries for advertisements;

receiving, by the processor and from the user device, selection of one of the provided search queries for advertisements;

searching, by the processor and, based on the one of the provided search queries for advertisements, a plurality of advertisements to identify particular advertisements,

searching the plurality of advertisements being performed independently of searching the plurality of content sources;

receiving, by the processor, selection, of a particular advertisement, from the particular advertisements, for the publication;

receiving, by the processor and from the user device, input identifying a distribution format for the publication,

the distribution format being a printed format;

receiving, by the processor and from the user device, input identifying a frequency of causing the publication to be provided to a user of the user device;

creating, by the processor, the publication;

the publication including the particular content and the particular advertisement;

causing, by the processor, the publication to be provided to the user, the publication being provided to the user in the printed format,

periodically recreating, by the processor, the publication at one or more additional times as one or more addition publications based on the input identifying the frequency; and

causing, by the processor, each of the one or more additional publications to be provided to the user.

2. The method of claim 1, where the particular input identifies a subject matter of interest, and

where the particular content is identified based on the subject matter of interest.

3. The method of claim 1,

searching the plurality of content sources includes searching the plurality of content sources based on a search query, and

where the method further comprises:

recommending content based on results of searching the plurality of content sources; and

receiving selection, from the user device, of the particular content from the recommended content.

4. The method of claim 3, further comprising:

storing the search queries;

where periodically recreating the publication comprises;

periodically searching the plurality of content sources based on the stored search query; and

including at least one result, of periodically searching the plurality of content sources, in each of the one or more additional publications.

5. The method of claim 1, further comprising:

storing the selected one of the provided search queries for advertisements;

where periodically recreating the publication comprises;

periodically searching the plurality of advertisements based on the stored one of the provided search queries for advertisements; and

including a result, of periodically searching the plurality of advertisements, in each of the one or more additional publications.

6. The method of claim 1, further comprising:

receiving content from a plurality of content providers;

aggregating the received content,

where aggregating the content comprises at least one of;

receiving an upload of content from at least one of the plurality of content providers, or

extracting content from one or more of the plurality of content providers after connecting to the one or more of the plurality of content providers; and

indexing and grouping the aggregated content.

7. The method of claim 1, further comprising:

receiving advertisements from a plurality of advertisers;

aggregating the advertisements, where aggregating the advertisements comprises at least one of;

receiving an upload of advertisements from one or more of the plurality of advertisers, or

extracting advertisements from at least one of the plurality of advertisers; and

indexing and grouping the aggregated advertisements.

8. The method of claim 1, where the provided search queries for advertisements are based on the identified personalized content.

9. The method of claim 1, where the provided search queries for advertisements are based on information associated with the user.

10. The method of claim 1, further comprising recommending one or more of the particular advertisements based on information associated with the user.

11. The method of claim 1, further comprising:

providing the customized publication in a machine viewable format.

12. The method of claim 1, further comprising:

searching content based on one or more preferences associated with the user;

recommending content based on one or more results of searching the content based on the one or more preferences associated with the user; and

receiving selection of the particular content from the recommended content.

13. A method performed by a device, the method comprising:

receiving, by a processor of the device and from a user device, a request to create a publication;

identifying, by a processor of the device and based on a first input from the user device, particular content received from a plurality of content sources;

searching, by the processor, advertisements based on a second input from the user device;

providing, by the processor and to the user device, particular advertisements based on searching the advertisements;

receiving, by the processor and from the user device, selection, of a particular advertisement from the advertisements provided to the user device;

receiving, by the processor and from the user device, input identifying a distribution format for the publication,

the distribution format being a printed format;

receiving, by the processor and from the user device, input identifying a frequency of causing the publication to be provided to a user of the user device;

creating, by the processor and based on the input identifying the frequency, the publication;

the publication including the particular content and the particular advertisement;

the publication being periodically recreated at one or more additional times based on the input identifying the frequency; and

causing, by the processor and based on the input identifying the frequency, the publication to be periodically provided to the user of the user device in the distribution format.

14. The method of claim 13, where the publication comprises an on-demand point-of-sale printed publication that includes the particular content and the particular advertisement.

30. The method of claim 13, further comprising:

searching, independently of searching the advertisements, the plurality of content sources based on a search query for content;

recommending content based on results of the search query for content sources; and

receiving selection, from the user device, of the particular content from the recommended content.

15. A method performed by a device, the method comprising:

receiving, by a processor of the device, content from a plurality of content providers;

aggregating, by me processor, the content;

selecting, by the processor, particular content from the aggregated content,

the particular content being selected based on a first input from a user device;

receiving, by the processor, advertisements from a plurality of advertisers;

aggregating, by the processor, the advertisements;

searching, by the processor, the aggregated advertisements based on a second input from the user device;

recommending, by the processor, advertisements based on results of searching the aggregated advertisements;

receiving, by the processor and from the user device, selection of a particular advertisement from the recommended advertisements;

receiving, by the processor and from the user device, input identifying a distribution format for the publication,

the distribution format being a printed format;

receiving, by the processor and from the user device, input identifying a frequency of causing the publication to be provided to a user of the user device;

creating, by the processor, the publication,

the publication including the particular content and the particular advertisement,

the publication being provided to the user in the distribution format; and

periodically recreating, by the processor, the publication at one or more additional times as one or more additional publications based on the input identifying the frequency,

the one or more additional publications being periodically provided to the user, based on the input identifying the frequency, in the distribution format.

16. The method of claim 15, further comprising at least one of:

associating the aggregated content with the aggregated advertisements,

where associating the aggregated content with the aggregated advertisements comprises at least one of;

indexing and grouping the aggregated content and the aggregated advertisements in a similar manner, or

associating the aggregated content with the aggregated advertisements based on target content information provided by at least one of the plurality of advertisers;

associating the aggregated content with information that is associated with the user;

or

associating the aggregated advertisements with information that is associated with the user.

17. The method of claim 15, further comprising:

indexing and grouping the aggregated content; and

indexing and grouping the aggregated advertisements.

18. A non-transitory computer-readable medium storing instructions, the instructions comprising:

a plurality of instructions which, when executed by one or more processors, cause the one or more processors to;

receive, from a user device, a request to create a publication;

receive, from the user device, information regarding a first search query;

perform a search to identify content, for the publication, based on the first search query;

receive, from the user device, information regarding a second search query;

perform a search to identify advertisements, for the publication, based on the second search query,

the search to identify the advertisements being performed independently of the search to identify the content;

provide the advertisements to the user device;

receive selection, from the user device, of a particular advertisement from the advertisements provided to the user device;

receive, from the user device, input identifying a distribution format for the publication,

the distribution format being a printed format;

receive, from the user device, input identifying a frequency relating to providing the publication to a user of the user device; and

create the publication,

the publication including the content and the particular advertisement,

the publication being provided to the user in the distribution format;

periodically recreate the publication at one or more additional times as one or more additional publications based on the input identifying the frequency,

the one or more additional publications being periodically provided to the user, based on the input identifying the frequency, in the distribution format.

19. A system, comprising:

one or more devices to;

receive, from a user device, a request to create a publication;

receive, from the user device, information regarding a first search query;

receive, from the user device, a search query,

perform, using the search query, a search to identify advertisements for the publication;

provide the advertisements to the user device for display;

receive selection, from the user device, of a particular advertisement from the advertisements provided to the user device;

receive, from the user device, input identifying a distribution format for providing the publication to a user of the user device,

the distribution format being a printed format;

receive, from the user device, input identifying a frequency relating to providing the publication to a user of the user device;

create the publication,

the publication including the content and the particular advertisement,

the publication being provided, to the user, in the distribution format;

periodically recreate the publication at one or more additional times, based on input identifying the frequency, as one or more additional publications; and

cause each of the one or more additional publications to be provided to the user.

23. The system of claim 19,

where the one or more devices further:

cause the publication to be periodically provided to the user in an electronic format.

20. A device comprising:

a memory to store instructions; and

a processor to execute instructions in the memory to;

receive, from a user device, a request to create a publication,

receive content for the publication,

the content being based on information associated with a user of the user device,

receive, from the user device, a search query,

perform, using the search query, a search to identify advertisements for the publication;

provide the advertisements to the user device for display;

receive selection, from the user device, of a particular advertisement from the advertisements provided to the user device;

receive, from the user device, input identifying a distribution format for providing the publication to a user of the user device,

the distribution format being a printed format,

receive, from the user device, input identifying a frequency relating to providing the publication to a user of the user device,

create the publication,

the publication including the content and the particular advertisement,

cause the publication to be provided to the user,

the publication to be provided, to the user, in the distribution format,

periodically recreate the publication at one or more additional times, based on input identifying the frequency, as one or more additional publications; and

cause each of the one or more additional publications to be provided to the user.

24. The device of claim 20, where the processor further executes the instructions in the memory to:

cause the publication to be provided in or a machine viewable format.

21. A memory device that stores instructions, the instructions comprising:

one or more instructions which, when executed by one or more processors, causes the one or more processors to receive, from a user device, a request to create a publication,

one or more instructions which, when executed by one or more processors, causes the one or more processors to receive content for the publication,

the content being based on information associated with a user of the user device,

one or more instructions which, when executed by one or more processors, causes the one or more processors to receive, from the user device, a search query,

one or more instructions which, when executed by one or more processors, causes the one or more processors to perform a search, based on the search query, to identify advertisements;

provide the advertisements to the user device for display;

one or more instructions which, when executed by one or more processors, causes the one or more processors to receive selection of a particular advertisement, of the identified advertisements, for the publication;

one or more instructions which, when executed by one or more processors, causes the one or more processors to receive, from the user device, input identifying a distribution format for providing the publication to a user of the user device,

the distribution format being a printed format,

one or more instructions which, when executed by one or more processors, causes the one or more processors to receive, from the user device, input identifying a frequency relating to providing the publication to the user of the user device,

one or more instructions which, when executed by one or more processors, causes the one or more processors to create the publication,

the publication including the content and the particular advertisement,

one or more instructions which, when executed by one or more processors, causes the one or more processors to cause the publication to be provided to the user;

one or more instructions which, when executed by one or more processors, causes the one or more processors to periodically recreate the publication at one or more additional times, based on input identifying the frequency, as one or more additional publications; and

one or more instructions which, when executed by one or more processors, causes the one or more processors to cause each of the one or more additional publications to be provided to the user.

25. The memory device of claim 21, where the instructions further comprise:

one or more instructions to cause the publication to be provided in an electronic format.

22. A method performed by a device, the method comprising, comprising:

receiving, by a processor of the device and from a user device, a request to create a publication;

receiving, by the processor of the device and from the user device, input identifying a distribution format for providing the publication to a user of the user device,

the distribution format being a printed format;

receiving, by the processor of the device and from the user device, input identifying a frequency relating to providing the publication to the user of the user device;

associating, by a processor of the device, a plurality of content search queries with information that is associated with the user;

periodically searching, by the processor and based on the input identifying the frequency, content using the plurality of content search queries;

associating, by the processor, a plurality of advertisement search queries with the information that is associated with the user;

periodically searching, by the processor and based on the input identifying the frequency advertisements using the plurality of advertisement search queries,

periodically searching the advertisements being performed independently of periodically searching the content; and

periodically creating, by the processor and based on the input identifying the frequency, the publication,

the publication including;

particular content identified based on periodically searching the content, and

one or more advertisements identified based on periodically searching of the advertisements,

the publication being periodically provided to the user, based on the input identifying the frequency, in the distribution format.

26. The method of claim 22, further comprising:

causing the publication to be provided in a machine viewable format.

27. A system comprising:

one or more devices to;

receive content from a plurality of content sources;

receive, from a user device of a user, a request to create a publication;

select particular content, from the content received from the plurality of content sources, for the publication;

perform a search to identify advertisements for the publication;

receive, from the user device, input identifying a frequency relating to providing the publication to a user of the user device;

the distribution format being a printed format;

receive, from the user device, input identifying a frequency relating to providing the publication to the user of the user device;

create the publication,

the publication including the particular content and the particular advertisement;

cause the publication to be provided to the user,

the publication being provided, to the user, in the distribution format;

recreate the publication at one or more additional times, based on the input identifying the frequency, as one or more additional publications; and

cause each of the one or more additional publications to be provided to the user.

28. The system of claim 27, where the one or more devices are further to:

perform a search, based on a search query for content and independently of performing the search to identify the advertisements, to identify the particular content from the content received from the plurality of content sources;

provide the particular content to the user device; and

receive selection, from the user device, of the particular content for the publication.

29. The system of claim 27, where the one or more devices are further to:

cause the publication to be provided in an electronic format.