Methods and apparatus to monitor advertisement exposure
First Claim
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1. A method for monitoring media, the method comprising:
- analyzing identifying data associated with a media segment to determine whether the media segment was presented at a media presentation device, the identifying data received from a meter;
accessing activity data indicating an occurrence of an activity on a computing device, the activity data received from an activity monitor separate from the meter; and
associating the identifying data with the activity data if the activity occurred within a threshold period of time after presentation of the media segment and an identifier related to the media segment is contained in the activity data.
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Abstract
Methods and apparatus to monitor advertisement exposure are disclosed. An example method includes determining via a meter that a media content segment was presented at a media content presentation device and determining via an activity monitor different than the meter that a computing resource related to the media content segment was accessed by outputting an indication of an association between the computing resource access and the media content presentation after the presentation of the media content segment.
28 Citations
23 Claims
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1. A method for monitoring media, the method comprising:
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analyzing identifying data associated with a media segment to determine whether the media segment was presented at a media presentation device, the identifying data received from a meter; accessing activity data indicating an occurrence of an activity on a computing device, the activity data received from an activity monitor separate from the meter; and associating the identifying data with the activity data if the activity occurred within a threshold period of time after presentation of the media segment and an identifier related to the media segment is contained in the activity data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for monitoring media, the system comprising:
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a generator to analyze identifying data associated with a media segment to determine whether the media segment was presented at a media presentation device, the identifying data received from a meter; a window selector to access activity data indicating an occurrence of an activity on a computing device, the activity data received from an activity monitor separate from the meter; and a comparator to associate the identifying data with the activity data if the activity occurred within a threshold period of time after presentation of the media segment and an identifier related to the media segment is contained in the activity data. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A tangible computer-readable storage medium comprising instructions that, when executed, cause a machine to at least:
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analyze identifying data associated with a media segment to determine whether the media segment was presented at a media presentation device, the identifying data received from a meter; access activity data indicating an occurrence of an activity on a computing device, the activity data received from an activity monitor separate from the meter; and associate the identifying data with the activity data if the activity occurred within a threshold period of time after presentation of the media segment and an identifier related to the media segment is contained in the activity data. - View Dependent Claims (17, 18, 19, 20, 21, 22)
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23. A method for monitoring media, the method comprising:
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analyzing identifying data associated with a media segment to determine whether the media segment was presented at a media presentation device, the identifying data received from a meter; accessing activity data indicating an occurrence of an activity on a computing device, the activity data received from an activity monitor separate from the meter, wherein the activity data indicates a purchase made by a user; and associating the identifying data with the purchase if the activity data indicates that the purchase occurred within a threshold period of time after presentation of the media segment and an identifier related to the media segment is contained in the activity data.
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Specification