Tracking of presented television advertisements
First Claim
Patent Images
1. A method implemented by a television set-top terminal (STT), comprising:
- determining by the STT whether a television is on; and
responsive to determining that the television is on and responsive to a counter value less than a predetermined value, the counter value corresponding to an amount of times an advertisement stored in a first local memory is output by the STT, outputting by the STT an advertisement to the television, wherein the advertisement corresponds to a category of advertisements, the category explicitly selected from among a plurality of selectable advertisement categories by a viewer of the television, wherein the advertisement comprises a corresponding weight, wherein the corresponding weight relates to a total advertisement display duration, wherein the television is determined to be on responsive to an STT-solicited viewer input associated with the advertisement, the solicitation notifying the user of the weight and provided as a predetermined query presented to the user within a predetermined period of time prior to the output of the advertisement; and
tracking a plurality of advertisements to be stored and deleted from the first local memory in an electronic advertisement database separate from the first local memory, wherein the electronic advertisement database further stores a set of flags associated with each of the plurality of advertisements, the set of flags indicative of when each advertisement is enabled for viewing, wherein for each of the plurality of advertisements the electronic advertisement database further stores a viewing period, an introduction date, an expiration date, and a plurality of selection options capable of display.
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Accused Products
Abstract
A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter.
581 Citations
19 Claims
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1. A method implemented by a television set-top terminal (STT), comprising:
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determining by the STT whether a television is on; and responsive to determining that the television is on and responsive to a counter value less than a predetermined value, the counter value corresponding to an amount of times an advertisement stored in a first local memory is output by the STT, outputting by the STT an advertisement to the television, wherein the advertisement corresponds to a category of advertisements, the category explicitly selected from among a plurality of selectable advertisement categories by a viewer of the television, wherein the advertisement comprises a corresponding weight, wherein the corresponding weight relates to a total advertisement display duration, wherein the television is determined to be on responsive to an STT-solicited viewer input associated with the advertisement, the solicitation notifying the user of the weight and provided as a predetermined query presented to the user within a predetermined period of time prior to the output of the advertisement; and tracking a plurality of advertisements to be stored and deleted from the first local memory in an electronic advertisement database separate from the first local memory, wherein the electronic advertisement database further stores a set of flags associated with each of the plurality of advertisements, the set of flags indicative of when each advertisement is enabled for viewing, wherein for each of the plurality of advertisements the electronic advertisement database further stores a viewing period, an introduction date, an expiration date, and a plurality of selection options capable of display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system, comprising:
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a television; a first local memory; an electronic advertisement database configured to track a plurality of advertisements to be stored and deleted from the first local memory, wherein the electronic advertisement database further stores a set of flags associated with each of the plurality of advertisements, the set of flags indicative of when each advertisement is enabled for viewing, wherein for each of the plurality of advertisements the electronic advertisement database further stores a viewing period, an introduction date, an expiration date, and a plurality of selection options capable of display; and a set-top terminal (STT) coupled to the television, the STT configured to; receive an input signal corresponding to an explicit selection of an advertisement category from among a plurality of selectable advertisement categories, the selection by a viewer of the television; determine whether the television is on; and responsive to determining that the television is on, output one of the plurality of advertisements to the television, wherein the advertisement corresponds to the explicitly selected advertisement category and comprises a corresponding weight, wherein the corresponding weight relates to a total advertisement display duration, wherein the television is determined to be on responsive to an STT-solicited viewer input associated with the one of the plurality of advertisements, the solicitation notifying the user of the weight and provided as a predetermined query presented to the user prior to the output of the one of the plurality of advertisements. - View Dependent Claims (12, 13, 14, 15)
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16. A set-top terminal (STT) comprising:
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a first local memory; an electronic advertisement database configured to track a plurality of advertisements to be stored and deleted from the first local memory, wherein the electronic advertisement database further stores a set of flags associated with each of the plurality of advertisements, the set of flags indicative of when each advertisement is enabled for viewing, wherein for each of the plurality of advertisements the electronic advertisement database further stores a viewing period, an introduction date, an expiration date, and a plurality of selection options capable of display; and a processor configured by executable instructions stored in the memory to; receive an explicit selection of an advertisement category from a viewer of the television; determine whether the television is on; and responsive to determining that the television is on, output an advertisement to the television, wherein the advertisement is tracked in the electronic advertisement database, the advertisement corresponding to the advertisement category selection and comprising a weight, wherein the corresponding weight relates to a total advertisement display duration, wherein the television is determined to be on responsive to an STT-solicited viewer input associated with the advertisement, the solicitation notifying the user of the weight and provided as a predetermined query presented to the user immediately after completion of the output of the advertisement. - View Dependent Claims (17, 18, 19)
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Specification