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Tracking of presented television advertisements

  • US 8,745,656 B2
  • Filed: 09/03/2004
  • Issued: 06/03/2014
  • Est. Priority Date: 02/11/2002
  • Status: Expired due to Fees
First Claim
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1. A method implemented by a television set-top terminal (STT), comprising:

  • determining by the STT whether a television is on; and

    responsive to determining that the television is on and responsive to a counter value less than a predetermined value, the counter value corresponding to an amount of times an advertisement stored in a first local memory is output by the STT, outputting by the STT an advertisement to the television, wherein the advertisement corresponds to a category of advertisements, the category explicitly selected from among a plurality of selectable advertisement categories by a viewer of the television, wherein the advertisement comprises a corresponding weight, wherein the corresponding weight relates to a total advertisement display duration, wherein the television is determined to be on responsive to an STT-solicited viewer input associated with the advertisement, the solicitation notifying the user of the weight and provided as a predetermined query presented to the user within a predetermined period of time prior to the output of the advertisement; and

    tracking a plurality of advertisements to be stored and deleted from the first local memory in an electronic advertisement database separate from the first local memory, wherein the electronic advertisement database further stores a set of flags associated with each of the plurality of advertisements, the set of flags indicative of when each advertisement is enabled for viewing, wherein for each of the plurality of advertisements the electronic advertisement database further stores a viewing period, an introduction date, an expiration date, and a plurality of selection options capable of display.

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