Call to action lockout system and method
DCFirst Claim
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1. A method, performed by a mobile device, for providing media content, the method comprising:
- providing, via a media application, playback of a media content item;
triggering a control point during the playback of the media content item, wherein the control point is triggered by reference to any one or more of the following;
a timing track, a counter, and parsing of content received by the media application;
in response to the triggering of the control point;
(i) preventing further playback of the media content item; and
(ii) prompting a user of the mobile device to perform a specified action via the mobile device; and
in the case that the user performs the specified action, resuming playback of the media item.
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Abstract
A Call-To-Action Lockout on a mobile device coupled to a data network is disclosed as a method and apparatus comprising providing a media application configured to respond to a control point associated with media content, providing media content which has at least one associated control point, triggering at least one control point while experiencing the media content; and performing an appropriate Call To Action Script (CTAS) in response to the triggered control point.
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Citations
20 Claims
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1. A method, performed by a mobile device, for providing media content, the method comprising:
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providing, via a media application, playback of a media content item; triggering a control point during the playback of the media content item, wherein the control point is triggered by reference to any one or more of the following;
a timing track, a counter, and parsing of content received by the media application;in response to the triggering of the control point; (i) preventing further playback of the media content item; and (ii) prompting a user of the mobile device to perform a specified action via the mobile device; and in the case that the user performs the specified action, resuming playback of the media item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A server device that makes available for download to one or more mobile devices computer readable code executable via a given one of the mobile devices, wherein execution of the computer readable code configures said one or more mobile devices to perform a method comprising:
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providing, via a media application, playback of a media content item; triggering a control point during the playback of the media content item, wherein the control point is triggered by reference to any one or more of the following;
a timing track, a counter, and parsing of content received by the media application;in response to the triggering of the control point; (i) preventing further playback of the media content item; and (ii) prompting a user of the mobile device to perform a specified action via the mobile device; and in the case that the user performs the specified action, resuming playback of the media item. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification