Method for implementing online advertising
First Claim
Patent Images
1. A method of presenting advertising to an online community, comprising:
- measuring, on a computing device, an adoption behavior exhibited by a first member of the online community for a first item of a given set of items during a first online session;
ranking, on the computing device, the adoption behavior of the first member against a plurality of other adoption behaviors by other members of the online community for the first item;
determining, based on the ranking of the adoption behavior of the first member, whether the first member is a rejecter of the first item;
dynamically adjusting advertising for a second item presented to the first member during a later online session by disregarding the adoption behavior of the first member; and
determining whether the dynamically adjusting advertising produces an effect on the adoption behavior of the first member for the second item of the given set of items.
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Abstract
A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of individuals within the member population, or by reference to known indicia.
140 Citations
20 Claims
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1. A method of presenting advertising to an online community, comprising:
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measuring, on a computing device, an adoption behavior exhibited by a first member of the online community for a first item of a given set of items during a first online session; ranking, on the computing device, the adoption behavior of the first member against a plurality of other adoption behaviors by other members of the online community for the first item; determining, based on the ranking of the adoption behavior of the first member, whether the first member is a rejecter of the first item; dynamically adjusting advertising for a second item presented to the first member during a later online session by disregarding the adoption behavior of the first member; and determining whether the dynamically adjusting advertising produces an effect on the adoption behavior of the first member for the second item of the given set of items. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of presenting advertising to an online community, comprising:
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processing, on a computing device, member historical records of at least one of content reviewed and items purchased for each member of the online community, and comparing the member historical records with other member historical records; identifying, on the computing device, a rejection by a first member being a rejecter of a first item based on the comparing the member historical records with the other member historical records; dynamically adjusting advertising for a second item presented to the first member during an online session by disregarding the rejection by the first member of the first item; and determining whether the dynamically adjusting advertising produces an effect on adoption behavior of the first member for the second item. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method of presenting advertising to an online community, comprising:
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processing, on a computing device, member historical records of at least one of content reviewed and items purchased for each member of the online community, and comparing the member historical records with other member historical records; identifying, on the computing device, a rejection by a first member being a rejecter of a first item based on the comparing the member historical records with the other member historical records; providing a recommendation to the first member within a first screen during an online session using a recommender system; dynamically adjusting advertising for a second item presented to the first member in the first screen by disregarding the rejection by the first member of the first item; and determining whether the dynamically adjusting advertising produces an effect on adoption behavior of the first member for the second item. - View Dependent Claims (19, 20)
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Specification