Integration of an interactive advertising unit containing a fully functional virtual object and digital media content
First Claim
1. A method for dynamic integration and presentation of advertising content and media content, the method comprising:
- receiving, by a server computing device, a request for media content from a remote computing device; and
providing, by the server computing device in response to the request, an interactive advertising unit comprising;
a first content layer including the requested media content and a media player;
a second content layer including the advertising content, wherein the advertising content includes a virtual representation of an advertised product; and
an integration module configured to;
display, at the remote computing device, the requested media content in the media player;
display, at the remote computing device, the advertising content in the second content layer, wherein the virtual representation provides at least a portion of a first functionality provided by the advertised product on which the virtual representation is based; and
receive, from the remote computing device, input associated with a second functionality provided by the virtual representation.
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Accused Products
Abstract
Described are methods and apparatuses for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device. The server computing device provides, in response to the request, an interactive advertising unit which includes a first content layer with the requested media content and a media player, a second content layer with the advertising content, wherein the advertising content includes a virtual representation of an advertised product, and an integration module which displays the requested media content in the media player, displays the advertising content in the second content layer, wherein the virtual representation provides at least a portion of the functionality provided by the advertised product on which the virtual representation is based, and receives input associated with the functionality provided by the virtual representation from the remote computing device.
66 Citations
21 Claims
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1. A method for dynamic integration and presentation of advertising content and media content, the method comprising:
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receiving, by a server computing device, a request for media content from a remote computing device; and providing, by the server computing device in response to the request, an interactive advertising unit comprising; a first content layer including the requested media content and a media player; a second content layer including the advertising content, wherein the advertising content includes a virtual representation of an advertised product; and an integration module configured to; display, at the remote computing device, the requested media content in the media player; display, at the remote computing device, the advertising content in the second content layer, wherein the virtual representation provides at least a portion of a first functionality provided by the advertised product on which the virtual representation is based; and receive, from the remote computing device, input associated with a second functionality provided by the virtual representation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system for dynamic integration and presentation of advertising content and media content, the system comprising:
a server computing device configured to; receive a request for media content from a remote computing device; and provide, in response to the request, an interactive advertising unit comprising; a first content layer including the requested media content and a media player; a second content layer including the advertising content, wherein the advertising content includes a virtual representation of an advertised product; and an integration module configured to; display the requested media content in the media player; display the advertising content in the second content layer, wherein the virtual representation provides at least a portion of a first functionality provided by the advertised product on which the virtual representation is based; and receive input associated with a second functionality provided by the virtual representation.
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21. A computer program product, tangibly embodied in a non-transitory computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:
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receive a request for media content from a remote computing device; and provide, in response to the request, an interactive advertising unit comprising; a first content layer including the requested media content and a media player; a second content layer including the advertising content, wherein the advertising content includes a virtual representation of an advertised product; and an integration module configured to; display the requested media content in the media player; display the advertising content in the second content layer, wherein the virtual representation provides at least a portion of a first functionality provided by the advertised product on which the virtual representation is based; and receive input associated with a second functionality provided by the virtual representation.
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Specification