System for providing promotional materials based on item sampling event results
First Claim
1. A system adapted to conduct an item sampling event for a set of items, comprising:
- a computing system;
a first routine executing on the computing system for collecting at least a set of ratings for the set of items from a group of participants using one or more electronic data collection devices during the item sampling event;
a second routine executing on the computing system for calculating item sampling event data including at least item scores and participant scores;
a third routine executing on the computing system for providing at least some of said item sampling event data through a network to one or more electronic systems associated with third parties involved in one or more of the making, distributing or selling of the items;
a fourth routine for processing and sending one or both of local purchase information or other electronic feedback from such third parties to said one or more electronic data collection devices or electronic accounts for said group of participants dynamically during the item sampling event;
wherein said local purchase information and/or other electronic feedback are coupled and dynamically adjustable based on one or both of a geographical location of said one or more data collection devices or a residence address of said group of participants; and
a fifth routine for dynamically providing at least some of the item sampling event data, or metrics derived from the item sampling event data, to the group of participants during the item sampling event.
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Accused Products
Abstract
Items—including gourmet products—are evaluated and rated by participants in a controlled event, which can be coordinated by software locally or at a dedicated website. Event data, including item scores and participant scores can be shared with vendors, merchants and other commercial entities associated with the products. Promotional incentives from such entities for the products (and related products) can then be directly targeted and provided to participants and other members of the public. The participant'"'"'s activities can also be collected and disseminated to affiliates/friends of the participants through social networking sites, personalized web pages, etc.
47 Citations
13 Claims
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1. A system adapted to conduct an item sampling event for a set of items, comprising:
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a computing system; a first routine executing on the computing system for collecting at least a set of ratings for the set of items from a group of participants using one or more electronic data collection devices during the item sampling event; a second routine executing on the computing system for calculating item sampling event data including at least item scores and participant scores; a third routine executing on the computing system for providing at least some of said item sampling event data through a network to one or more electronic systems associated with third parties involved in one or more of the making, distributing or selling of the items; a fourth routine for processing and sending one or both of local purchase information or other electronic feedback from such third parties to said one or more electronic data collection devices or electronic accounts for said group of participants dynamically during the item sampling event; wherein said local purchase information and/or other electronic feedback are coupled and dynamically adjustable based on one or both of a geographical location of said one or more data collection devices or a residence address of said group of participants; and a fifth routine for dynamically providing at least some of the item sampling event data, or metrics derived from the item sampling event data, to the group of participants during the item sampling event. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system adapted to conduct an item sampling event for a set of items, comprising:
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a computing system; a first routine executing on the computing system for collecting at least a set of ratings for the set of items from a group of participants using one or more electronic data collection devices during the item sampling event; a second routine executing on the computing system for calculating item sampling event data including at least item scores and participant scores; a third routine executing on the computing system for providing at least some of said item sampling event data through a network to one or more electronic systems associated with third parties involved in one or more of the making, distributing or selling of the items; a fourth routine for processing and sending one or both of promotional coupons or other electronic feedback from such third parties to said one or more electronic data collection devices or electronic accounts for said group of participants dynamically during the item sampling event; wherein said promotional coupons and/or other electronic feedback are coupled and dynamically adjustable based on one or both of a geographical location of said one or more data collection devices or a residence address of said group of participants; and a fifth routine for dynamically providing at least some of the item sampling event data, or metrics derived from the item sampling event data, to the group of participants during the item sampling event.
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Specification