Apparatus and method for managing marketing

• US 8,760,469 B2
• Filed: 11/06/2009
• Issued: 06/24/2014
• Est. Priority Date: 11/06/2009
• Status: Expired due to Fees

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Roberts, Linda, Schultz, Natasha Barrett, King, Robert Arthur, Chang, E-Lee, Sung, Ja-Young
• Primary Examiner(s): Merouan, Abderrahim
• Application Number:
  US12/613,635
• Publication Number:
  US 20110109648A1
• Time in Patent Office: 1,691 Days
• Field of Search: 345/419, 345/590, 345/629, 345/619, 345/473, 345/474, 345/475, 725/30, 725/39, 725/61, 725/68, 725/100, 725/105, 725/135, 725/14, 725/13, 725/22, 725/32, 725/86, 725/37
• US Class Current: 345/629
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 15/503 Blending, e.g. for anti-aliasing
• CPC Class Codes: G09G 2340/10 Mixing of images, i.e. displayed pixel being the result of an operation, e.g. adding, on the corresponding input pixels
• CPC Class Codes: G09G 2340/125 wherein one of the images is motion video
• CPC Class Codes: G09G 5/14 Display of multiple viewports
• CPC Class Codes: H04N 21/237 Communication with additional data server
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/6405 Multicasting data broadcast and multicast in packet switching networks H04L12/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8405 represented by keywords

Abstract

A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed.

Claims

1. A server, comprising:

a memory to store executable instructions; and

a controller coupled with the memory, wherein the controller, responsive to executing the instructions, performs operations comprising;

transmitting media programming to a group of set top boxes for presentation with an overlay superimposed onto the media programming;

receiving a first comment generated at a first set top box of the group of set top boxes during presentation of the media programming;

receiving a second comment generated at a second set top box of the group of set top boxes during presentation of the media programming, the first and second comments being associated with the media programming and being presentable in the overlay during presentation of the media programming;

analyzing text of the first comment to determine a first marketing parameter;

transmitting a first advertisement to the first set top box for presentation with the overlay, the first advertisement being determined based on the first marketing parameter;

analyzing text of the second comment to determine a second marketing parameter;

transmitting a second advertisement to the second set top box for presentation with the overlay, the second advertisement being determined based on the second marketing parameter,

wherein the first advertisement and the second advertisement are different from each other and shown in temporal proximity to each other by the first set top box and second set top box respectively during presentation of the media programming,

wherein the first advertisement comprises a plurality of advertisements presented in a graphical user interface with the overlay,

wherein the plurality of advertisements are presented in a plurality of successive automatically recurring arrangements relative to each other and relative to the graphical user interface, with a different one of the plurality of advertisements being automatically successively shown more prominently than other advertisements of the plurality of advertisements,

wherein the overlay comprises a time line corresponding to the presentation of the media programming and wherein a first advertisement icon and a second advertisement icon are displayed along the time line corresponding to a respective time of presentation of the first advertisement and the second advertisement during presentation of the media programming,

wherein the first advertisement icon and the second advertisement icon respectively comprise a first identifier associated with the first set top box and a second identifier associated with the second set top box, and

wherein the first identifier in the first advertisement icon and the second identifier in the second advertisement icon identify viewers of the media programming via the first set top box and the second set top box respectively.

2. The server of claim 1, wherein the controller is adapted to select a remote media server based on the first and second marketing parameters and query the remote media server to obtain the first advertisement and the second advertisement.

3. The server of claim 1, wherein the first marketing parameter is associated with a product that is shown in a background of the media programming, wherein the first comment is presented in the overlay as balloon text coming from an avatar representing a first user of the first set top box.

4. The server of claim 1, wherein the analyzing of the text of the first comment and the second comment includes application of natural language synthesis by the server.

5. The server of claim 1, wherein the first advertisement is determined based in part on monitored viewing behavior at the first set top box.

6. The server of claim 5, wherein the monitored viewing behavior comprises viewing of a genre of media programming, wherein the operations further comprise determining a product preference among a group of products based on the genre and determining the first advertisement based in part on the product preference.

7. The server of claim 1, wherein a first link to the first advertisement and a second link to the second advertisement are presented to the viewers of the media programming.

8. The server of claim 1, wherein the first advertisement icon and the second advertisement icon respectively correspond to the one of the plurality of advertisements shown by the first set top box and the second set top box more prominently than the other advertisements of the plurality of advertisements.

9. A method, comprising:

transmitting, by a system comprising a server, media content to a group of set top boxes for presentation with an overlay superimposed onto the media content;

receiving, by the system, a first comment from a first set top box of the group of set top boxes, wherein the first comment is presentable with the overlay and the media content by the group of set top boxes;

analyzing, by the system, text of the first comment to determine a marketing parameter;

determining, by the system, a first advertisement based on the marketing parameter; and

transmitting, by the system, the first advertisement to the first set top box for presentation with the overlay and the media content;

transmitting, by the system, a second advertisement to a second set top box of the group of set top boxes for presentation with the overlay and the media content,

wherein the first advertisement comprises a plurality of advertisements presented in a graphical user interface with the overlay, and

wherein the plurality of advertisements are presented in a plurality of successive automatically recurring arrangements relative to each other and relative to the graphical user interface, with a different one of the plurality of advertisements being automatically successively shown more prominently than other advertisements of the plurality of advertisements,

wherein the overlay comprises a time line corresponding to the presentation of the media content and wherein a first advertisement icon and a second advertisement icon are displayed along the time line corresponding to a respective time of presentation of the first advertisement and the second advertisement during presentation of the media content,

wherein the first advertisement icon and the second advertisement icon respectively comprise a first identifier associated with the first set top box and a second identifier associated with the second set top box, and

wherein the first identifier in the first advertisement icon and the second identifier in the second advertisement icon identify viewers of the media content via the first set top box and the second set top box respectively.

10. The method of claim 9, wherein the first advertisement is different from the second advertisement that is to be presented in temporal proximity by the second set top box, and wherein the analyzing of the text of the first comment includes applying natural language synthesis to the text.

11. The method of claim 10, comprising:

receiving a second comment from the second set top box, wherein the second comment was presented with the overlay and the media content by the group of set top boxes; and

determining the second advertisement based on the second comment.

12. The method of claim 9, comprising:

selecting a remote media server based on the marketing parameter; and

querying the media server to obtain the first advertisement using the marketing parameter.

13. The method of claim 9, wherein the first advertisement is determined based in part on monitored viewing behavior at the first set top box.

14. The method of claim 13, wherein the monitored viewing behavior comprises viewing of a genre of media programming, and further comprising determining a product preference among a group of products based on the genre and determining the first advertisement based in part on the product preference.

15. The method of claim 9, wherein the first advertisement icon and the second advertisement icon respectively correspond to the one of the plurality of advertisements shown by the first set top box and the second set top box more prominently than the other advertisements of the plurality of advertisements.

16. A non-transitory computer-readable storage medium, the storage medium being embedded with instructions to cause a processor to perform operations comprising:

presenting by a first set top box media content;

presenting by the first set top box an overlay superimposed onto the media content, wherein the overlay is presentable by a second set top box of a group of set top boxes that includes the first set top box;

receiving an input of a first comment at the first set top box, wherein the first comment is presentable by the overlay by the second set top box;

receiving at the first set top box a first advertisement, wherein the first advertisement is selected based on an analysis of text of the first comment;

presenting by the first set top box the first advertisement with the overlay and the media content; and

presenting by the second set top box a second advertisement with the overlay and the media content,

wherein the first advertisement comprises a plurality of advertisements presented in a graphical user interface with the overlay, and

wherein the plurality of advertisements are presented in a plurality of successive automatically recurring arrangements relative to each other and relative to the graphical user interface, with a different one of the plurality of advertisements being automatically successively shown more prominently than other advertisements of the plurality of advertisements,

wherein the overlay comprises a time line corresponding to the presentation of the media content and wherein a first advertisement icon and a second advertisement icon are displayed along the time line corresponding to a respective time of presentation of the first advertisement and the second advertisement during presentation of the media content,

wherein the first advertisement icon and the second advertisement icon respectively comprise a first identifier associated with the first set top box and a second identifier associated with the second set top box, and

wherein the first identifier in the first advertisement icon and the second identifier in the second advertisement icon identify viewers of the media content via the first set top box and the second set top box respectively.

17. The non-transitory computer-readable storage medium of claim 16, wherein the analysis of the text of the first advertisement includes a remote server applying natural language synthesis to the text without the first set top box applying the natural language synthesis, and wherein the first advertisement is received at the first set top box from a marketing server and is not received from the remote server.

18. The non-transitory computer-readable storage medium of claim 16, wherein a comment icon is displayed along the time line corresponding to a time of receiving the input of the first comment.

19. The non-transitory computer-readable storage medium of claim 17, wherein the operations further comprise:

providing the first comment to a server for performing the analysis of the text of the first comment and for performing a distribution of the first comment to the group of set top boxes;

enabling the first set top box to access the second advertisement; and

enabling the second set top box to access the first advertisement.

20. The non-transitory computer-readable storage medium of claim 16, wherein the first advertisement icon and the second advertisement icon respectively correspond to the one of the plurality of advertisements shown by the first set top box and the second set top box more prominently than the other advertisements of the plurality of advertisements.