Personalizing sponsored search advertising layout using user behavior history
First Claim
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1. A method comprising:
- computing, by a computer, an engagement index of a user based on a distribution in time of the user'"'"'s interactions with a search engine, the engagement index comprising at least a measured frequency of the user'"'"'s visits to the search engine, a measured recency of the user'"'"'s visits to the search engine, and a measured intensity of the user'"'"'s activity at the search engine, the measured intensity is associated with a number of search engine page views by the user, wherein the engagement index equals the measured frequency multiplied by the measured intensity and divided by the measured recency; and
presenting, in response to a query by the user, a personalized search results page to the user when the engagement index of the user meets a threshold value, wherein the threshold value indicates that the user is sufficiently engaged with the website to perform personalization and wherein, the personalized search results page for presenting to the user a personalized advertisement layout comprising;
a search related content; and
at least one advertisement.
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Abstract
Embodiments of the invention relate to methods of presenting personalized search results pages to users, and to search engine systems and servers configured to implement such methods. For example, a method of presenting such a page to a user of a search engine includes steps of computing an engagement index of the user based on the distribution in time of that user'"'"'s interactions with the search engine then presenting, in response to a query by the user, a personalized search results page to the user.
31 Citations
21 Claims
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1. A method comprising:
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computing, by a computer, an engagement index of a user based on a distribution in time of the user'"'"'s interactions with a search engine, the engagement index comprising at least a measured frequency of the user'"'"'s visits to the search engine, a measured recency of the user'"'"'s visits to the search engine, and a measured intensity of the user'"'"'s activity at the search engine, the measured intensity is associated with a number of search engine page views by the user, wherein the engagement index equals the measured frequency multiplied by the measured intensity and divided by the measured recency; and presenting, in response to a query by the user, a personalized search results page to the user when the engagement index of the user meets a threshold value, wherein the threshold value indicates that the user is sufficiently engaged with the website to perform personalization and wherein, the personalized search results page for presenting to the user a personalized advertisement layout comprising; a search related content; and at least one advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 21)
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9. An apparatus comprising:
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a processor; a storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising; computing logic executed by the processor for computing an engagement index of a user based on a distribution in time of the user'"'"'s interactions with a search engine, the engagement index comprising at least a measured frequency of the user'"'"'s visits to the search engine, a measured recency of the user'"'"'s visits to the search engine, and a measured intensity of the user'"'"'s activity at the search engine, the measured intensity is associated with a number of search engine page views by the user, wherein the engagement index equals the measured frequency multiplied by the measured intensity and divided by the measured recency; and presenting logic executed by the processor for presenting, in response to a query by the user, a personalized search results page to the user when the engagement index of the user meets a threshold value, wherein the threshold value indicates that the user is sufficiently engaged with the website to perform personalization and wherein, the personalized search results page for presenting to the user a personalized advertisement layout comprising; a search related content; and at least one advertisement. - View Dependent Claims (19, 20)
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10. A non-transitory computer readable storage medium tangibly storing computer program instructions capable of being executed by a computer processor, the computer program instructions defining code for:
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computing an engagement index of a user based on a distribution in time of the user'"'"'s interactions with a search engine, the engagement index comprising at least a measured frequency of the user'"'"'s visits to the search engine, a measured recency of the user'"'"'s visits to the search engine, and a measured intensity of the user'"'"'s activity at the search engine, the measured intensity is associated with a number of search engine page views by the user, wherein the engagement index equals the measured frequency multiplied by the measured intensity and divided by the measured recency; and presenting, in response to a query by the user, a personalized search results page to the user when the engagement index of the user meets a threshold value, wherein the threshold value indicates that the user is sufficiently engaged with the website to perform personalization and wherein, the personalized search results page for presenting to the user a personalized advertisement layout comprising; a search related content; and at least one advertisement. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification