Inserting advertising content
First Claim
Patent Images
1. A method, comprising:
- accessing a media feed;
identifying an advertisement insertion indicator in the accessed media feed between a first portion of the accessed media feed and a second portion of the accessed media feed, wherein the advertisement indicator includes a weight;
sending a first portion of the accessed media feed to a terminal device;
receiving state information from the terminal device, wherein the state information indicates an amount of the first portion of the accessed media feed that the terminal device has received;
inserting, by at least one processor, an advertisement at the advertisement insertion indicator before the second portion of the accessed media feed based on the state information and the weight; and
sending the second portion of the accessed media feed to the terminal device.
8 Assignments
0 Petitions
Accused Products
Abstract
Content may be inserted at a duplicating device by inserting advertising content into a duplicated feed, and transmitting the duplicated feed to the terminal. The transmission of the duplicated feed is performed in response to a state of the terminal.
-
Citations
24 Claims
-
1. A method, comprising:
- accessing a media feed;
identifying an advertisement insertion indicator in the accessed media feed between a first portion of the accessed media feed and a second portion of the accessed media feed, wherein the advertisement indicator includes a weight; sending a first portion of the accessed media feed to a terminal device;
receiving state information from the terminal device, wherein the state information indicates an amount of the first portion of the accessed media feed that the terminal device has received;inserting, by at least one processor, an advertisement at the advertisement insertion indicator before the second portion of the accessed media feed based on the state information and the weight; and sending the second portion of the accessed media feed to the terminal device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
- accessing a media feed;
-
13. A computer-based system comprising one or more processors and one or more storage media storing a plurality of instructions, the plurality of instructions being executable by at least one processor for:
-
accessing a media feed; identifying an advertisement insertion indicator in the accessed media feed between a first portion of the accessed media feed and a second portion of the accessed media feed, wherein the advertisement indicator includes a weight; sending a first portion of the accessed media feed to a terminal device;
receiving state information from the terminal device, wherein the state information indicates an amount of the first portion of the accessed media feed that the terminal has received;inserting an advertisement at the advertisement insertion indicator before the second portion of the accessed media feed based on the state information and the weight; and sending the second portion of the accessed media feed to the terminal device. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
-
Specification