Targeting online ads based on political demographics
First Claim
1. A method for targeting messages to voters comprising the steps of:
- receiving at a server a first plurality of records for a group of voters, each record comprising political demographic information associated with individual voters within the group of voters, wherein at least one record is associated with a first voter and wherein the political demographic information comprises information from voter registration records associated with each voter;
determining the likely identity of the first voter browsing a first website;
creating a cookie at the server that correlates a browser of the first voter to political demographic information associated with the first voter using a processor;
sending the cookie to the browser of the first voter across the internet,wherein the cookie is configured to allow subsequent association of the political demographic information with the browser at a second website.
1 Assignment
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Accused Products
Abstract
Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter'"'"'s browser with political demographic information.
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Citations
27 Claims
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1. A method for targeting messages to voters comprising the steps of:
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receiving at a server a first plurality of records for a group of voters, each record comprising political demographic information associated with individual voters within the group of voters, wherein at least one record is associated with a first voter and wherein the political demographic information comprises information from voter registration records associated with each voter; determining the likely identity of the first voter browsing a first website; creating a cookie at the server that correlates a browser of the first voter to political demographic information associated with the first voter using a processor; sending the cookie to the browser of the first voter across the internet, wherein the cookie is configured to allow subsequent association of the political demographic information with the browser at a second website. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for displaying a message to potential voters comprising the steps of:
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receiving, at a server, information from a browser that includes at least one cookie identifier that correlates the browser with a first set of political demographic information associated with a likely identity of a user of the browser; receiving, at the server, a second set of political demographic information that includes information for targeting advertisements to potential voters; comparing the first and the second sets of political demographic information to determine a responsive set of cookies that match the second set of political demographic information; receiving, across the Internet, a request to serve an ad impression to the browser; and requesting, automatically using a processor, display of an ad impression to the browser if the at least one cookie identifier is among the responsive set of cookies, wherein the first set of political demographic information comprises information from voter registration records associated with the likely identity of the user. - View Dependent Claims (10, 11, 12, 13)
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14. A method for targeting a message to selected potential voters comprising the steps of:
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providing an electronic map interface configured to allow a user to select political demographic criteria to define a target group of voters; determining a subset of registered voters in a database that are part of the target group; selecting a message to display to the subset of registered voters; and automatically requesting electronic display of the message to the subset of registered voters, wherein the political demographic criteria comprises information from voter registration records of the subset of registered voters. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21)
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22. A method for targeting a message to selected potential voters comprising the steps of:
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receiving at a server a request for displaying one or more advertisements to a group of individuals, the request including selected political demographic criteria to define the group, wherein the political demographic criteria includes information that correlates to voter registration records of the group of individuals; determining, via a processor, a subset of electronic records of a database that match the selected political demographic criteria; identifying at least one electronic device associated with the subset of electronic records; and transmitting the one or more advertisements to the electronic device. - View Dependent Claims (23, 24, 25, 26, 27)
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Specification