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Management of ancillary content delivery and presentation

  • US 8,763,090 B2
  • Filed: 05/18/2010
  • Issued: 06/24/2014
  • Est. Priority Date: 08/11/2009
  • Status: Active Grant
First Claim
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1. A method for managing ancillary content, the method comprising:

  • receiving a control parameter concerning the ancillary content, the control parameter specifying a target classification of end-user client devices, wherein the target classification is based on at least one demographic characteristic of a user associated with an end-user client device;

    executing instructions stored in memory, wherein execution of the instructions by a processor;

    determines that the end-user client device in a network possesses the specified target classification,generates an instruction concerning control of the ancillary content in accordance with the control parameter; and

    sending the instruction to the end-user client device determined to be associated with the specified target classification, wherein execution of the instruction by a processor of the end-user client device results in control of the ancillary content in accordance with the control parameter.

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