Site dependent embedded media playback manipulation

• US 8,763,149 B1
• Filed: 04/30/2008
• Issued: 06/24/2014
• Est. Priority Date: 04/30/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Cohen, Gabriel, Dower, Nick
• Primary Examiner(s): HERZOG, MADHURI R
• Application Number:
  US12/113,034
• Time in Patent Office: 2,246 Days
• Field of Search: 726 26- 33, 726/1, 726/2, 709217-229, 705 50- 59, 380200-203, 380236-242, 713164-167
• US Class Current: 726/27
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06F 21/121 Restricting unauthorised execution of programs
• CPC Class Codes: G06F 21/60 Protecting data
• CPC Class Codes: G06F 21/62 Protecting access to data via a platform, e.g. using keys or access control rules
• CPC Class Codes: G06Q 20/1235 with control of digital rights management [DRM]
• CPC Class Codes: G06Q 2220/10 Usage protection of distributed data files
• CPC Class Codes: H04L 2209/603 Digital right managament [DRM]
• CPC Class Codes: H04L 2209/605 Copy protection
• CPC Class Codes: H04L 2463/101 applying security measures for digital rights management data processing systems or methods, specially adapted for commerce, e.g. marketing, shopping, billing, auctions or e-commerce G06Q30/00
• CPC Class Codes: H04L 2463/103 applying security measure for protecting copy right protecting software against unauthorised usage in a vending or licensing environment, e.g. protection the software providers copyright G06F21/10; data processing systems or methods, specially adapted for payment schemes, architectures or protocols G06Q20/00; secrecy systems or subscription systems H04N7/16
• CPC Class Codes: H04L 63/10 for controlling access to devices or network resources
• CPC Class Codes: H04L 63/101 Access control lists [ACL]
• CPC Class Codes: H04L 63/102 Entity profiles
• CPC Class Codes: H04L 63/107 wherein the security policies are location-dependent, e.g. entities privileges depend on current location or allowing specific operations only from locally connected terminals

Abstract

Systems and methods for site-dependent embedded media playback manipulation whereby a media owner can enable limited embedding on non-owned or non-monetized websites to direct traffic to a more valuable location. The content owner can specify sets of internet locations with associated sets of rules governing content playback criteria as well as restrictions based upon user categorizations. A playback restriction system consists of a media delivery system and a playback rules system. The media delivery system controls the delivery of the media file with embedded restrictions. The playback rules system controls the nature of the restrictions and the rules of when they are applied. Users will be directed to the location of a more valuable website where the media can be viewed with a less restrictive set of rules.

Claims

1. A system, comprising:

a processor;

a memory communicatively coupled to the processor, the memory having stored therein computer-executable instructions, comprising;

a media delivery system configured to store and distribute a media file that includes embedded playback restrictions; and

a playback rules system configured to store definitions of said embedded playback restrictions, wherein the embedded playback restrictions comprise a restriction on playback to an audio range and a color range of the media file; and

wherein the media delivery system is further configured to deliver the media file with the embedded playback restrictions to a plurality of web sites.

2. The system of claim 1, wherein said playback rules system further comprises:

a delivery attribute system configured to further define the embedded playback restrictions based on a particular website from which access to web based media files is requested; and

a user attribute system configured to further define the embedded playback restrictions based on a set of user attributes.

3. The system of claim 2, wherein said delivery attribute system is configured to define a plurality of embedded playback restrictions for a plurality of web sites.

4. The system of claim 1, wherein the audio range comprises a limited fidelity.

5. The system of claim 1, wherein the embedded playback restrictions further comprise at least one of:

restriction to a segment of accessible media; and

restriction to a period of time in which the media is accessible.

6. The system of claim 1, wherein the embedded playback restrictions further comprise restriction to an amount of bandwidth for delivery of the media file.

7. The system of claim 1, wherein the embedded playback restrictions further comprise restriction to a display of identified objects within the media file.

8. The system of claim 2, wherein the user attributes comprise at least one of:

a url pattern; and

an IP address range.

9. The system of claim 2, wherein the user attributes comprise at least one of:

a geographic region;

a time zone; and

a date and time range.

10. The system of claim 2, wherein the user attributes comprise a type of user account.

11. The system of claim 2, wherein the user attributes comprise a browser type.

12. The system of claim 1, wherein the media files contain the embedded playback restrictions using flash widget based technology.

13. The system of claim 1, wherein the media files contain the embedded playback restrictions using java applet based technology.

14. The system of claim 1, wherein said media delivery system is configured to deliver said media files utilizing a streaming media delivery technique.

15. The system of claim 1, wherein said media delivery system is configured to deliver said media files utilizing a download file delivery technique.

16. The system of claim 1, wherein the embedded playback restrictions are imposed by a web based media player through which a user accesses said one or more media files.

17. The system of claim 1, wherein the embedded playback restrictions are further embodied in an electronic player.

33. The system of claim 1, wherein the media file is owned by an individual owner.

34. The system of claim 33, wherein the individual owner of the media file does not control the media distribution system.

18. A method, comprising:

posting a media file, by a device including a processor, to a media distribution system;

specifying embedded playback restrictions associated with the media file, wherein the embedded playback restrictions comprise a restriction on playback to an audio range and a color range of the media file; and

delivering the media file with the embedded playback restrictions to a plurality of websites.

19. The method of claim 18, further comprising presenting an option to access the media file without the embedded playback restrictions at a premium web site.

20. The method of claim 18, wherein the embedded playback restrictions further comprise an audio range with a limited fidelity.

21. The method of claim 18, wherein the embedded playback restrictions further comprise at least one of:

restriction to a segment of accessible media; and

restriction to a period of time in which the media is accessible.

22. The method of claim 18, wherein the embedded playback restrictions further comprise restriction to an amount of bandwidth for delivery of the media file.

23. The method of claim 18, wherein the embedded playback restrictions further comprise restriction to a display of identified objects within the media file.

24. The method of claim 18, wherein the embedded playback restrictions are based on user attributes that comprise at least one of:

a url pattern; and

an IP address range.

25. The method of claim 18, wherein the embedded playback restrictions are based on user attributes that comprise at least one of:

a geographic region;

a time zone; and

a date and time range.

26. The method of claim 18, wherein the embedded playback restrictions are based on user attributes that comprise a type of user account.

27. The method of claim 18, wherein embedded playback restrictions are based on user attributes that comprise a browser type.

28. The method of claim 18, wherein the embedded playback restrictions are further embodied in an electronic player.

29. A system, comprising

means for posting, by a media owner, a media file to a media distribution system;

means for specifying embedded playback restrictions associated with the media file, wherein the playback restrictions comprise a restriction on playback to an audio range and a color range of the media file;

means for delivering the media file with the embedded playback restrictions to a plurality of websites.

30. The system of claim 29, further comprising means for presenting an option to access the media file without the embedded playback restrictions at a premium web site.

31. A non-transitory computer-readable medium having instructions stored thereon that, in response to execution, cause at least one device including a processor to perform operations, comprising

posting, by a media owner, a media file to a media distribution system;

specifying embedded playback restrictions associated with the media file that are based on a user and a first website, wherein the playback restrictions comprise a restriction on playback to an audio range and a color range of the media file; and

delivering the media file with the embedded playback restrictions to a plurality of websites.

32. The non-transitory computer-readable medium of claim 31, the operations further comprising presenting an option to access the media file without the embedded playback restrictions at a premium distribution system.