System and method of delivering audio communications
DCFirst Claim
Patent Images
1. A method comprising:
- selectively delivering an audio message including a content portion and an advertising portion to a voice communication device based on a determination of whether a call placed to the voice communication device has been routed to a voice mail system associated with the voice communication device, wherein the audio message is delivered to the voice communication device via a computer in a first available delivery format when the determination indicates that the call was not routed to the voice mail system and the audio message is delivered in a second available delivery format when the determination indicates that the call has been routed to the voice mail system, wherein the advertising portion includes a primary advertisement when the audio message is delivered in the first available delivery format, and wherein the advertising portion includes a non-interactive advertisement that is different from the primary advertisement when the audio message is delivered in the second available delivery format.
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Abstract
A method of delivering an audio communication is disclosed and includes selectively delivering an audio message including a content portion and an advertising portion to a voice communication device. The audio message has a first available delivery format for live communication with a user of the voice communication device and a second available delivery format for communication with a voice mail system associated with the voice communication device.
27 Citations
44 Claims
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1. A method comprising:
selectively delivering an audio message including a content portion and an advertising portion to a voice communication device based on a determination of whether a call placed to the voice communication device has been routed to a voice mail system associated with the voice communication device, wherein the audio message is delivered to the voice communication device via a computer in a first available delivery format when the determination indicates that the call was not routed to the voice mail system and the audio message is delivered in a second available delivery format when the determination indicates that the call has been routed to the voice mail system, wherein the advertising portion includes a primary advertisement when the audio message is delivered in the first available delivery format, and wherein the advertising portion includes a non-interactive advertisement that is different from the primary advertisement when the audio message is delivered in the second available delivery format. - View Dependent Claims (2, 3, 4, 5)
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6. A method of delivering an audio communication, the method comprising:
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placing a call to a mobile telephone device of a subscriber via a computer; detecting that the call has been routed to a voice mail system; and in response to detecting that the call has been routed to the voice mail system, delivering an audio message having an advertising portion and a content portion in a voice mail delivery format selected from a plurality of formats for delivering the audio message via the call, the plurality of formats including a live delivery format and the voice mail delivery format, wherein the advertising portion includes a non-interactive advertisement when the audio message is delivered in the voice mail delivery format, and wherein the non-interactive advertisement is different from a primary advertisement included in the advertising portion when the audio message is delivered in the live delivery format. - View Dependent Claims (7, 8, 9)
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10. A method of receiving an audio communication, the method comprising:
receiving an audio message at a mobile telephone device, the audio message having an advertising portion and a content portion, wherein the audio message is delivered to the mobile telephone device via a computer, wherein the audio message is received via a delivery format selected from a plurality of formats for delivering the audio message based on whether the audio message is routed to a voice mail system associated with the mobile telephone device, the plurality of formats including a live delivery format and a voice mail delivery format, wherein, when the audio message is not routed to the voice mail system, the advertising portion includes a primary advertisement that is received in the live delivery format, and wherein, when the audio message is routed to the voice mail system, the advertising portion includes a non-interactive advertisement that is different from the primary advertisement that is received in the voice mail delivery format. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A method of allocating advertising capacity between a first party and a second party, the method comprising:
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identifying, via a computer, advertising capacity for advertisements that are insertable into at least one audio message to be selectively delivered over a voice based communication medium to an end user wherein, when a determination indicates that an audio message has not been routed to the voice mail system, a primary advertisement is inserted into the audio message and is delivered in a live delivery format, and wherein, when the determination indicates that the audio message has been routed to the voice mail system, a non-interactive advertisement that is different from the primary advertisement is inserted into the audio message and is delivered in a voice mail delivery format; allocating a first portion of the advertising capacity to a first party; and allocating a second portion of the advertising capacity to a second party. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A method of advertising, the method comprising:
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acquiring advertising capacity to place audio messages to at least one user via a voice communication channel, the voice communication channel to selectively communicate a particular audio message that includes non-advertising content and advertising content based on a determination of whether the particular audio message is routed to a voice mail system associated with the voice communication channel; and distributing the particular audio message, via a computer, over the voice communication channel based on the acquired advertising capacity, wherein, when the determination indicates that the particular audio message has not been routed to the voice mail system, the particular audio message includes a primary advertisement and is delivered in a live delivery format, and wherein, when the determination indicates that the particular audio message has been routed to the voice mail system, the particular audio message includes a non-interactive advertisement that is different from the primary advertisement and is delivered in a voice mail delivery format. - View Dependent Claims (33, 34, 35)
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36. An Internet portal system comprising:
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at least one server to store Internet site data; a user interface to allow a user having a remote internet connection to provide search queries and to retrieve search results, the search results including content from at least one web site; and an advertising module to provide advertising via the user interface; wherein the advertising module has an interface to a voice delivery platform, the voice delivery platform to provide for selective delivery of audio messages via a voice communication medium to end users based on a determination of whether the audio messages are routed to a voice mail system that is associated with the voice communication medium, at least one of the audio messages including a content portion and an advertising portion, wherein, when the determination indicates that the at least one audio message has not been routed to the voice mail system, the advertising portion includes a primary advertisement and is delivered in a live delivery format, and wherein, when the determination indicates that the at least one audio message has been routed to the voice mail system, the advertising portion includes a non-interactive advertisement that is different from the primary advertisement and is delivered in a voice mail delivery format. - View Dependent Claims (37, 38)
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39. An Internet portal system comprising:
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at least one server to store Internet site data; a user interface to allow a user having a remote Internet connection to retrieve content including the Internet site data; and an interface to a voice delivery platform, the voice delivery platform to provide for selective delivery of audio messages via a voice communication medium to end users based on a determination of whether the audio messages are routed to a voice mail system that is associated with the voice communication medium, at least one of the audio messages including a content portion and an advertising portion, wherein, when the determination indicates that the at least one audio message has not been routed to the voice mail system, the advertising portion includes a primary advertisement and is delivered in a live delivery format, and wherein, when the determination indicates that the at least one audio message has been routed to the voice mail system, the advertising portion includes a non-interactive advertisement that is different from the primary advertisement and is delivered in a voice mail delivery format. - View Dependent Claims (40, 41, 42, 43, 44)
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Specification