Reciprocal linking arrangement between web pages

• US 8,768,760 B1
• Filed: 02/27/2014
• Issued: 07/01/2014
• Est. Priority Date: 06/07/2000
• Status: Expired due to Fees

• Current Assignee: DiStefano Patent Trust III, LLC
• Original Assignee: DiStefano Patent Trust III, LLC
• Inventors: Distefano, Thomas L.
• Primary Examiner(s): Lastra, Daniel
• Application Number:
  US14/191,746
• Publication Number:
  US 20140195886A1
• Time in Patent Office: 124 Days
• Field of Search: 705/14.1
• US Class Current: 705/14.1
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A method, within and by a computer hardware system configured to serve a first web page associated with a first user and a second web page associated with a second user includes the following. A first indication to opt into a reciprocal linking arrangement is received from a first computer associated with the first user. A second indication to opt into the reciprocal linking arrangement is received from a second computer associated with the second user. The reciprocal linking arrangement is established based upon both the first and second users opting to participate in the reciprocal linking arrangement. Based upon the reciprocal linking arrangement, second and first functional identification elements, respectively associated with the first and second entities, are respectively included within the second and first web pages. The reciprocal linking arrangement is established within a database associated with the computer hardware system.

Claims

1. A method, within and by a computer hardware system that is configured to serve a first web page associated with a first user and a second web page associated with a second user, comprising:

receiving, from a first computer associated with the first user, a first indication to opt into a reciprocal linking arrangement;

receiving, from a second computer associated with the second user, a second indication to opt into the reciprocal linking arrangement;

establishing, within a database associated with the computer hardware system, the reciprocal linking arrangement based upon both the first and second users opting to participate in the reciprocal linking arrangement;

including, within the second web page and based upon the reciprocal linking arrangement, a second functional identification element associated with the first entity; and

including, within the first web page and based upon the reciprocal linking arrangement, a first functional identification element associated with the second entity, wherein

the second functional identification element includes a link to the first web page, and

the first functional identification element includes a link to the second web page.

2. The method of claim 1, wherein

the first and second users are both registered users with the computer hardware system.

3. The method of claim 1, wherein

the first indication identifies the second web page of the second user.

4. The method of claim 1, further comprising

receiving, from a third user, a request for the first web page;

dynamically generating the first web page; and

serving, to the third user, the dynamically-generated first web page.

5. The method of claim 1, wherein

the first web page includes one or more web pages.

6. The method of claim 1, further comprising

including, within the first web page, a web asset provided by a third party separate from the computer hardware system.

7. The method of claim 6, wherein

the web asset is a functional application.

8. The method of claim 1, further comprising

providing, to the first user, a plurality of recommended web pages associated with the computer hardware system.

9. The method of claim 8, wherein

the first indication identifies one of the plurality of recommended web pages.

10. The method of claim 1, wherein

the second functional identification element includes an image.

11. A webpage implementation server system that is configured to serve a first web page associated with a first user and a second web page associated with a second user, comprising:

a database storing information associated with the first and second web pages;

a computer hardware system configured to perform;

receiving, from a first computer associated with the first user, a first indication to opt into a reciprocal linking arrangement;

receiving, from a second computer associated with the second user, a second indication to opt into the reciprocal linking arrangement;

establishing, within the database, the reciprocal linking arrangement based upon both the first and second users opting to participate in the reciprocal linking arrangement;

including, within the second web page and based upon the reciprocal linking arrangement, a second functional identification element associated with the first entity; and

including, within the first web page and based upon the reciprocal linking arrangement, a first functional identification element associated with the second entity, wherein

the second functional identification element includes a link to the first web page, and

the first functional identification element includes a link to the second web page.

12. The server system of claim 11, wherein

the first and second users are both registered users with the computer hardware system.

13. The server system of claim 11, wherein

the first indication identifies the second web page of the second user.

14. The server system of claim 11, wherein the computer hardware system is further configured to perform

receiving, from a third user, a request for the first web page;

dynamically generating the first web page; and

serving, to the third user, the dynamically-generated first web page.

15. The server system of claim 11, wherein

the first web page includes one or more web pages.

16. The server system of claim 11, further comprising

including, within the first web page, a web asset provided by a third party separate from the computer hardware system.

17. The server system of claim 16, wherein

the web asset is a functional application.

18. The server system of claim 11, wherein the computer hardware system is further configured to perform

providing, to the first user, a plurality of recommended web pages associated with the computer hardware system.

19. The server system of claim 18, wherein

the first indication identifies one of the plurality of recommended web pages.

20. The server system of claim 11, wherein

the second functional identification element includes an image.