System and method of providing targeted advertisements from subscribers of directory services

• US 8,768,769 B2
• Filed: 08/31/2012
• Issued: 07/01/2014
• Est. Priority Date: 02/21/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Foladare, Mark J, Bennett, Richard L
• Primary Examiner(s): Shaikh, Mohammad Z
• Application Number:
  US13/600,581
• Publication Number:
  US 20120330754A1
• Time in Patent Office: 669 Days
• Field of Search: 705/14, 705 35- 45
• US Class Current: 705/14.5
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 50/188 Electronic negotiation
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

Disclosed are systems, computer-readable medium and a method for delivering advertisements to user devices. The method includes storing first data associated with online and physical activity of plurality of customers, storing second data associated with current status of plurality of advertisers, matching a customer with an advertiser based on analysis of the first data and the second data and delivering an advertisement to a device associated with the matched customers online and physical activity. The on-line and physical activity is captured by a plurality of devices including a mobile device via a plurality of sensors.

Claims

1. A method comprising:

receiving, from a mobile device associated with a user moving from a location and by a current physical action of the user, data associated with the current physical action of the user, wherein the current physical action is detected independent of the location;

receiving a current status of each a plurality of businesses; and

matching, via processor, the user with a matched business from the plurality of businesses based on an analysis of the data associated with the current physical action and the current status; and

transmitting a message from the matched business to the mobile device associated with the user.

2. The method of claim 1, wherein the matching of the user with the matched business further comprises using online activity of the user.

3. The method of claim 1, wherein the current status of each of the plurality of businesses comprises an availability of inventory.

4. The method of claim 1, wherein the current status of each of the plurality of businesses comprises a time of day.

5. The method of claim 1, wherein a price paid by the matched business for matching the user with the matched business is negotiated based on the analysis of the data associated with the current physical action and the current status.

6. A system comprising:

a processor; and

a computer-readable storage medium having instructions stored which, when executed by the processor, cause the processor to perform operations comprising;

receiving, from a mobile device associated with a user moving from a location and by a current physical action of the user, data associated with the current physical action of the user, wherein the current physical action is detected independent of the location;

receiving a current status of each a plurality of businesses; and

matching, via processor, the user with a matched business from the plurality of businesses based on an analysis of the data associated with the current physical action and the current status; and

transmitting a message from the matched business to the mobile device associated with the user.

7. The system of claim 6, the computer-readable storage medium having additional instructions which result in the operations further comprising storing on-line activity of the user.

8. The system of claim 6, wherein the current status of the plurality of businesses comprises an availability of inventory.

9. The system of claim 6, wherein the current status of each of the plurality of businesses comprises a time of day.

10. The system of claim 6, wherein a price paid by the matched business for matching the user with the matched business is negotiated based on the analysis of the data associated with the current physical action and the current status.

11. A computer-readable storage hardware device having instructions stored, which executed by a computing device, cause the computing device to perform operations comprising:

receiving, from a mobile device associated with a user moving from a location and by a current physical action of the user, data associated with the current physical action of the user, wherein the current physical action is detected independent of the location;

receiving a current status of each a plurality of businesses; and

matching, via processor, the user with a matched business from the plurality of businesses based on an analysis of the data associated with the current physical action and the current status; and

transmitting a message from the matched business to the mobile device associated with the user.

12. The computer-readable storage hardware device of claim 11, having additional instructions stored which result in the operations further comprising storing on-line activity of the user.