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System and method for attributing multi-channel conversion events and subsequent activity to multi-channel media sources

  • US 8,768,770 B2
  • Filed: 08/30/2011
  • Issued: 07/01/2014
  • Est. Priority Date: 08/30/2010
  • Status: Active Grant
First Claim
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1. A method comprising:

  • determining, by a processing device, a first demographic profile of viewers for each of a plurality of media events;

    identifying, by the processing device, a plurality of conversion events having unknown attribution, wherein each of the plurality of conversion events comprises purchase of a product or a service;

    determining, by the processing device, a second demographic profile for each of a plurality of customers corresponding to the plurality of conversion events;

    comparing the first demographic profiles of viewers for the plurality of media events with the second demographic profiles of the plurality of customers corresponding to the plurality of conversion events; and

    determining, by the processing device, probabilistic attributions for the plurality of conversion events based on a result of the comparing of the first demographic profiles to the second demographic profiles, a probabilistic attribution for a conversion event comprising a media channel and a media event with a highest probability of having caused the conversion event.

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