Relevancy-based domain classification

• US 8,768,954 B2
• Filed: 11/21/2011
• Issued: 07/01/2014
• Est. Priority Date: 04/24/2006
• Status: Active Grant

• Current Assignee: Yieldbot Incorporated
• Original Assignee: Working Research Incorporated
• Inventors: Pieper, Keith Merle
• Primary Examiner(s): Chbouki, Tarek
• Application Number:
  US13/301,510
• Publication Number:
  US 20120110008A1
• Time in Patent Office: 953 Days
• Field of Search: None
• US Class Current: 707/769
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

A domain classifier develops and maintains relevance data about specific domains based on historical relevance data and source context data. Such data may be used to classify the user'"'"'s interest in attempting to visit a specific domain and thereby redirect the user to a website expected to be aligned with the user'"'"'s interest. In various implementations, the historical relevance data is derived from source context data and/or post-visit user behavior collected from previous attempts to visit a specific domain. The source context data collected from the current visit may also be used as source context-factors to influence domain classification. Based on such historical and current source context factors, as well as the domain address provided in the user'"'"'s navigation request, a domain classifier consults the historical relevance data and provides the user with Web content that is identified as likely to be relevant to the user'"'"'s interests.

Claims

1. A method comprising:

receiving a request from a user to access content of interest, wherein the request is directed to a target domain;

identifying a new domain with the content of interest based on historical relevance data stored in a database and collected from multiple users responsive to previous requests directed to the target domain;

the historical relevance data including a geographical location of the user;

providing access to the content of interest to the user through the new domain using a computer;

determining whether the identified new domain is of interest to the user based on post-visit behavior of the user at the new domain; and

updating the historical relevance data based on the determining operation.

2. The method of claim 1, wherein the identifying operation is further based on a domain address of the target domain.

3. The method of claim 1, wherein the historical relevance data includes one or more context factors collected from at least one previous request to access the target domain.

4. The method of claim 1, wherein the providing operation includes redirecting the user to the new domain.

5. The method of claim 1, wherein the content of interest is within an advertisement served through the new domain.

6. The method of claim 1, wherein the providing operation includes:

accessing a Web content object from the new domain; and

serving the Web content object to the user.

7. The method of claim 6, wherein the Web content object includes an advertisement determined to be relevant to the request from the user.

8. The method of claim 1, wherein the request and the access are communicated via a communications network.

9. The method of claim 1, wherein the historical relevance data includes post-visit behavior of the at least one other requesting the target domain.

10. One or more computer readable storage media storing computer-readable instructions for performing a computer process, the computer process comprising:

receiving a request from a user to access content of interest, wherein the request is directed to a target domain;

identifying a new domain with the content of interest based on historical relevance data stored in a database and collected from multiple other users responsive to previous requests directed to the target domain, the historical relevance data including a geographical location of the user;

providing access to the content of interest to the user through the new domain;

determining whether the identified new domain is of interest to the user based on post-visit behavior of the user at the new domain; and

updating the historical relevance data based on the determining operation.

11. The computer readable storage media of claim 10, wherein the identifying operation is further based on a domain address of the target domain.

12. The computer readable storage media of claim 10, wherein the historical relevance data includes one or more context factors collected from at least one previous request to access the target domain.

13. The computer readable storage media of claim 10, wherein the providing operation includes redirecting the user to the new domain.

14. The computer readable storage media of claim 13, wherein the content of interest is within an advertisement served through the new domain.

15. A method comprising:

receiving a request from a user to access content of interest, wherein the request is directed to a target domain;

identifying an interest keyword associated with the content of interest based on historical relevance data stored in a database and collected from multiple other users responsive to previous requests directed to the target domain, the historical relevance data including a geographical location of the user;

transmitting the interest keyword to a server computer that serves the content of interest associated with the interest keyword to the user;

determining whether the identified interest keyword is of interest to the user based on user behavior associated with the content of interest; and

updating the historical relevance data based on the determination operation.

16. The method of claim 15, wherein the identifying operation is further based on a domain address of the target domain.

17. The method of claim 15, wherein the historical relevance data includes one or more context factors collected from at least one previous request to access the target domain.

18. The method of claim 15, further comprising:

redirecting the user to a new domain that serves the content of interest.

19. The method of claim 18, wherein the content of interest is within an advertisement served through the new domain.

20. The method of claim 15, wherein the transmitting operation includes:

transmitting the interest keyword to an ad server that serves the user with an advertisement that is determined to be relevant to the interest keyword.

21. The method of claim 15, wherein the request and the interest keyword are communicated via a communications network.

22. One or more computer readable storage media storing computer-readable instructions for performing a computer process, the computer process comprising:

receiving a request from a user to access content of interest, wherein the request is directed to a target domain;

identifying an interest keyword associated with the content of interest based on historical relevance stored in a database and collected from multiple other users responsive to previous requests directed to the target domain, the historical relevance data including a geographical location of the user;

transmitting the interest keyword to a server that serves the content of interest associated with the interest keyword to the user;

determining whether the identified interest keyword is of interest to the user based on user behavior associated with the content of interest; and

updating the historical relevance data based on the determining operation.

23. The computer readable storage media of claim 22, wherein the identifying operation is further based on a domain address of the target domain.

24. The computer readable storage media of claim 22 wherein the historical relevance data includes one or more context factors collected from at least one previous request to access the target domain.

25. The computer readable storage media of claim 22, wherein the computer process further comprises:

redirecting the user to a new domain that serves the content of interest.

26. The computer readable storage media of claim 25, wherein the content of interest is within an advertisement served through the new domain.

27. The computer readable storage media of claim 22, wherein the transmitting operation includes:

transmitting the interest keyword to an ad server that serves the user with an advertisement that is determined to be relevant to the interest keyword.